Communications specialist creating content, social campaigns, and media relations for Pelmorex, the company behind The Weather Network. Supporting brand awareness across weather platforms and corporate communications.
Responsibilities
Create communication content for businesses, consumers, and employees
Develop announcements, product news, client success stories, leadership and employee profiles, and company highlights
Pitch content to media to increase brand awareness
Collaborate with internal departments and weather-brand marketing and social teams
Lead creation of communication materials, including press releases, newsletters, social posts, blogs, and sales collateral
Create campaign concepts, messaging, and communication toolkits
Produce multi-channel content while maintaining brand voice, quality, and style
Manage and optimize social media strategy, including organic and paid approaches
Create company-wide social media guidelines and maintain a strategic content calendar
Update the corporate website with current news and information
Analyze campaigns, sales reports, Google Analytics, and industry trends
Implement measurement tools and deliver weekly/monthly social media performance reports
Recommend channels and technologies to improve performance
Coordinate media requests and conduct outreach to online media, influencers, and partners
Work with the PR firm to secure speaking opportunities
Pitch stories, support marketing campaigns, and assist with PR/Communications event planning
Build media relationships and drive positive brand awareness
Liaise with internal stakeholders to meet communication needs
Requirements
Bachelor's degree in communications, journalism, PR, or a related field
3+ years in PR, Communications, or Marketing
Proven track record writing press releases, speeches, articles, reports, and web copy
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