Senior MarTech Manager shaping CRM, data, automation, and analytics strategy for Prenuvo’s proactive healthcare business. Building scalable marketing systems across its clinic network.
Responsibilities
Set strategy and own architecture decisions for the MarTech stack, including build-vs-buy decisions and vendor relationships
Define and drive a multi-year roadmap for marketing technology, automation, analytics, and personalization
Direct platform strategy for CRM, marketing automation, CDP, analytics, attribution, experimentation, and customer engagement tools
Architect data flows between marketing systems, product systems, CRM, and the data warehouse
Establish and enforce governance standards for tracking, campaign setup, lifecycle management, and data quality
Partner with Marketing, Growth, Data, Product, and Engineering leadership to translate business strategy into scalable technical solutions
Identify and lead automation initiatives to reduce manual campaign operations
Own the technical foundation for segmentation, lifecycle marketing, personalization, and reporting
Lead vendor evaluation, selection, and contract negotiation; own implementation and adoption outcomes
Build documentation, governance frameworks, and scalable, auditable processes
Monitor system performance, data quality, and operational risk; escalate and resolve complex issues
Provide technical direction and mentorship to marketing operations or MarTech staff
Requirements
8–12 years of experience in marketing technology, marketing operations, growth operations, or a related field
Track record of owning strategy, not just execution
Experience setting technical direction and influencing decisions at the Director/VP level
Deep expertise across CRM, marketing automation, customer data platforms, analytics, and integrations
Hands-on experience with Salesforce/HubSpot, Braze/Iterable, Segment, GA4, GTM, Snowflake/BigQuery, Zapier, Workato, OneTrust, and related platforms
Strong SQL, API, and data integration fluency
Track record managing cross-functional projects, external vendors, and budget/spend decisions
Executive-level communication skills and ability to translate technical tradeoffs for non-technical leadership
Comfortable setting direction in ambiguity
Successful candidates must undergo a background check in compliance with applicable federal, provincial, and state rules
Benefits
Positive impact on people's lives and health
Free whole-body scans for each team member
Growth opportunities and career development
Weekly team gatherings to connect, share, and socialize
Flexible vacation policy
Comprehensive health, dental, and vision benefits, including Mental Health coverage
RRSP and TFSA retirement savings plans for eligible Canadian employees, with optional enrollment and no current company matching contributions
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