AI GTM Specialist building qualified pipelines through AI - powered outbound campaigns for DealMaker, an online capital - raising fintech platform. Partnering with Account Executives to generate executive - level meetings and revenue.
About the role
- Director of Product Marketing shaping Procurify’s agentic procurement platform narrative and go-to-market strategy. Leading product marketing managers for a spend-management platform.
Responsibilities
- Own Procurify's positioning strategy and differentiation in the procurement market
- Build and maintain the company narrative and messaging architecture
- Own the AI and agentic procurement narrative
- Own market segmentation and customer research, including win/loss analysis
- Analyze product, customer, funnel, and market data to make strategic recommendations
- Shape analyst relations strategy and represent Procurify through briefings, press, and webinars
- Set execution standards, quality bars, and operating rhythms for Product Marketing
- Own portfolio launch strategy and direct-to-customer communications
- Report and analyze Product Marketing's contribution to pipeline, adoption, and retention
- Build an AI-enabled Product Marketing practice with shared tools and repeatable workflows
- Influence roadmap, pricing, packaging, and launch sequencing
- Own enablement deliverables including positioning one-pagers, battlecards, playbooks, demo narratives, and objection handling
- Train Sales and Customer Success on messaging, use cases, and differentiation
- Set standards for competitive intelligence
- Coach and develop two Product Marketing Managers
- Own the team's structure, culture, operations, quarterly plan, and portfolio coverage
Requirements
- 10+ years in B2B SaaS marketing
- Significant Product Marketing leadership experience and direct people management
- Experience owning company-level positioning and messaging for a multi-product or complex SaaS platform
- Experience leading go-to-market strategy across a product portfolio, including segmentation, launch strategy, sales enablement, customer communications, and market adoption
- Ability to turn customer, competitive, win/loss, and market insight into decisions on positioning, roadmap, pricing, packaging, and business investment
- Credibility with senior executives, Sales, Product, Customer Success, customers, and industry analysts
- Experience building and coaching a high-performing Product Marketing team
- Commercial mindset and ability to measure Product Marketing against pipeline, adoption, retention, and competitive performance
- Practical AI fluency, including changing team workflows and building repeatable AI-enabled processes
- Exceptional writing and storytelling skills
- Up-to-date LinkedIn profile, refreshed upon joining
- Must be located in Canada; position is remote within Canada only
Benefits
- Flexible working hours
- Remote-first organization; work anywhere from within Canada
- Flexible time off
- Extended health, vision, and dental benefits
- Employee Assistance Program (EAP)
- Health and wellness spending account
- Educational lunch and learns
- Competitive stock program / stock options
- Generous CIP
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Director of Product Marketing shaping positioning and major launches for Voltus’s distributed energy and virtual power plant platform. Translating complex energy products for broad commercial and industrial buyers.
Senior Product Marketing Manager shaping messaging, launches, and customer expansion for Knak’s enterprise marketing production platform. Driving adoption and revenue across email, landing pages, mobile messaging, and AI.
GTM Systems Manager maintaining Salesforce, HubSpot, LeanData, and billing systems for Scribe’s work - intelligence platform. Supporting revenue operations, production automation, and order - to - cash integrations.
GTM automation specialist supporting ZayZoon’s employee financial wellness platform. Building workflows, integrations, dashboards, and lifecycle experiments across partner and consumer journeys.
Product Marketing Manager driving end - to - end go - to - market strategy for Stripe Payments products. Shaping positioning, launches, sales enablement, and adoption across cross - functional teams.
VP of GTM Enablement building scalable sales and customer - facing enablement for ABC Fitness, a fitness - management software provider. Establishing AI - enabled programs, CMS/LMS infrastructure, and outcome reporting.
Lead motion and product marketing design for Wealthsimple, a Canadian financial - services innovator. Creating product launches, UI storytelling, animations, videos, and reusable marketing assets.
Head of Growth & Product Marketing shaping customer strategy, positioning, acquisition, and launches for RYSE smart - home hardware. Driving profitable growth across DTC, Amazon, retail, B2B, affiliate, and creator channels.
Senior Product Marketing Manager driving SaaS adoption for Geotab’s connected transportation platform. Shaping product positioning, launches, customer insights, content, and sales enablement across Canada.