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About the role

  • Senior Director responsible for maximizing revenue performance across Pursuit's diverse attractions and services. Leading teams to develop and execute commercial strategies for sustainable growth.

Responsibilities

  • Own enterprise top-line revenue performance by translating commercial strategy into coordinated execution across destinations, business lines, and commercial functions
  • Lead the prioritization and execution of commercial initiatives that maximize enterprise revenue, profitability, market share, and long-term enterprise value
  • Create operating alignment across Revenue Management, Sales, Marketing, Distribution, Integrated Communications, Central Reservations, Guest Insights & Commercial Analytics, Digital, and Operations by ensuring priorities, timelines, and execution plans are clearly understood and consistently communicated
  • Establish clear commercial priorities and decision frameworks that balance enterprise objectives with destination-specific opportunities, proactively communicating trade-offs and rationale to build understanding and organizational alignment
  • Drive accountability through disciplined planning, regular performance reviews, and follow-through, ensuring commercial initiatives are executed with speed, consistency, and measurable business impact
  • Serve as the primary commercial partner to Operations, Executive Leadership, Finance, Technology, LOB Leadership, and Support Services, ensuring commercial strategies are practical, executable, and operationally aligned
  • Lead through influence by facilitating productive dialogue, incorporating diverse perspectives, and aligning stakeholders around enterprise priorities—even when competing interests require difficult decisions
  • Build trust through transparent, proactive communication that clearly explains business priorities, strategic trade-offs, expected outcomes, and changes in direction
  • Anticipate and resolve cross-functional conflicts, removing barriers that impede execution while maintaining focus on enterprise objectives over functional preferences
  • Foster a high-performance culture grounded in accountability, collaboration, continuous improvement, and shared ownership of commercial results
  • Develop and mentor commercial leaders while strengthening cross-functional capabilities and succession across the commercial organization
  • Lead integrated commercial planning across pricing, inventory, distribution, demand generation, sales, marketing, customer acquisition, and guest experience
  • Partner closely with Operations to ensure commercial strategies are executable at the property level and operational realities are incorporated into planning and decision-making
  • Leverage market intelligence, guest insights, competitive trends, and performance analytics to identify opportunities, adjust priorities, and recommend actions that maximize enterprise revenue
  • Partner with Finance and Operations to lead forecasting, budgeting, annual planning, and long-range commercial planning, ensuring alignment between commercial objectives and operational execution
  • Continuously evaluate commercial performance and rapidly adjust priorities, resources, and strategies in response to changing market conditions and business performance
  • Establish and monitor enterprise commercial performance indicators that provide clear visibility into revenue growth, profitability, market share, demand generation, conversion, and forecast accuracy
  • Translate complex business performance into concise, actionable recommendations that enable executive leaders to make informed, timely decisions
  • Ensure commercial reporting and communications clearly articulate not only what is happening, but why it is happening, the recommended course of action, and expected business outcomes
  • Drive forecasting discipline and improve organizational understanding of commercial performance through consistent, data-driven storytelling
  • Champion operational excellence across commercial processes by improving governance, communication, technology adoption, analytics, and execution disciplines
  • Provide strategic oversight of commercial systems—including RMS, PMS, CRS, CRM platforms, digital booking platforms, and reporting tools—to improve decision-making, efficiency, and commercial effectiveness
  • Identify opportunities to simplify processes, automate workflows, improve reporting, and strengthen commercial capabilities across the enterprise
  • Lead the commercial integration of acquisitions, renovations, new product launches, and enterprise initiatives by coordinating cross-functional execution plans and ensuring alignment across stakeholders
  • Identify and evaluate new revenue opportunities, partnerships, products, channels, and market segments that support sustainable enterprise growth
  • Collaborate with Operations and commercial leaders to ensure growth initiatives are financially sound, operationally executable, and aligned with enterprise priorities
  • Represent Pursuit with industry partners, destination organizations, and strategic commercial relationships while strengthening the company's market position
  • Monitor industry trends, competitive activity, consumer behavior, and emerging technologies to recommend innovations that enhance revenue performance and create sustainable competitive advantage
  • Establish a consistent commercial operating cadence that aligns Commercial, Operations, and Finance through recurring planning sessions, performance reviews, and prioritization discussions
  • Facilitate enterprise decision-making by clearly communicating commercial recommendations, expected outcomes, associated risks, and business trade-offs
  • Ensure competing commercial initiatives are prioritized based on enterprise value, resource availability, and operational feasibility rather than functional preferences
  • Build organizational understanding and commitment through transparent communication, recognizing that effective commercial leadership requires difficult decisions while maintaining credibility and trust across the organization

Requirements

  • Bachelor’s degree in Business, Finance, Economics, Mathematics, or related field; MBA or relevant master’s preferred
  • 8+ years of progressive commercial (e.g., revenue management, pricing, distribution, sales, or commercial strategy) with multi-product accountability and a track record of sustained revenue and profit growth
  • Demonstrated success leading cross-functional teams and influencing executive and operational stakeholders across Operations, Finance, Technology, and core Commercial disciplines, often without direct reporting lines
  • Strong financial and analytical acumen, including forecasting, pricing strategy, budgeting, and business planning, with the ability to translate complex performance data into clear, actionable recommendations
  • Experience leading large-scale strategic initiatives and organizational change in a fast-paced, performance-driven environment; exceptional executive communication and presentation skills
  • Ability to travel as business needs require

Benefits

  • Join an inclusive, global team and make life-long connections
  • Enjoy free access to Pursuit attractions and 50% off for friends
  • Get discounts on hotel stays, dining, and retail
  • Access subsidized mental health and wellness resources

Job title

Job type

Full Time

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

OnsiteCalgaryCanada

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