Senior Director responsible for maximizing revenue performance across Pursuit's diverse attractions and services. Leading teams to develop and execute commercial strategies for sustainable growth.
Responsibilities
Own enterprise top-line revenue performance by translating commercial strategy into coordinated execution across destinations, business lines, and commercial functions
Lead the prioritization and execution of commercial initiatives that maximize enterprise revenue, profitability, market share, and long-term enterprise value
Create operating alignment across Revenue Management, Sales, Marketing, Distribution, Integrated Communications, Central Reservations, Guest Insights & Commercial Analytics, Digital, and Operations by ensuring priorities, timelines, and execution plans are clearly understood and consistently communicated
Establish clear commercial priorities and decision frameworks that balance enterprise objectives with destination-specific opportunities, proactively communicating trade-offs and rationale to build understanding and organizational alignment
Drive accountability through disciplined planning, regular performance reviews, and follow-through, ensuring commercial initiatives are executed with speed, consistency, and measurable business impact
Serve as the primary commercial partner to Operations, Executive Leadership, Finance, Technology, LOB Leadership, and Support Services, ensuring commercial strategies are practical, executable, and operationally aligned
Lead through influence by facilitating productive dialogue, incorporating diverse perspectives, and aligning stakeholders around enterprise priorities—even when competing interests require difficult decisions
Build trust through transparent, proactive communication that clearly explains business priorities, strategic trade-offs, expected outcomes, and changes in direction
Anticipate and resolve cross-functional conflicts, removing barriers that impede execution while maintaining focus on enterprise objectives over functional preferences
Foster a high-performance culture grounded in accountability, collaboration, continuous improvement, and shared ownership of commercial results
Develop and mentor commercial leaders while strengthening cross-functional capabilities and succession across the commercial organization
Lead integrated commercial planning across pricing, inventory, distribution, demand generation, sales, marketing, customer acquisition, and guest experience
Partner closely with Operations to ensure commercial strategies are executable at the property level and operational realities are incorporated into planning and decision-making
Leverage market intelligence, guest insights, competitive trends, and performance analytics to identify opportunities, adjust priorities, and recommend actions that maximize enterprise revenue
Partner with Finance and Operations to lead forecasting, budgeting, annual planning, and long-range commercial planning, ensuring alignment between commercial objectives and operational execution
Continuously evaluate commercial performance and rapidly adjust priorities, resources, and strategies in response to changing market conditions and business performance
Establish and monitor enterprise commercial performance indicators that provide clear visibility into revenue growth, profitability, market share, demand generation, conversion, and forecast accuracy
Translate complex business performance into concise, actionable recommendations that enable executive leaders to make informed, timely decisions
Ensure commercial reporting and communications clearly articulate not only what is happening, but why it is happening, the recommended course of action, and expected business outcomes
Drive forecasting discipline and improve organizational understanding of commercial performance through consistent, data-driven storytelling
Champion operational excellence across commercial processes by improving governance, communication, technology adoption, analytics, and execution disciplines
Provide strategic oversight of commercial systems—including RMS, PMS, CRS, CRM platforms, digital booking platforms, and reporting tools—to improve decision-making, efficiency, and commercial effectiveness
Identify opportunities to simplify processes, automate workflows, improve reporting, and strengthen commercial capabilities across the enterprise
Lead the commercial integration of acquisitions, renovations, new product launches, and enterprise initiatives by coordinating cross-functional execution plans and ensuring alignment across stakeholders
Identify and evaluate new revenue opportunities, partnerships, products, channels, and market segments that support sustainable enterprise growth
Collaborate with Operations and commercial leaders to ensure growth initiatives are financially sound, operationally executable, and aligned with enterprise priorities
Represent Pursuit with industry partners, destination organizations, and strategic commercial relationships while strengthening the company's market position
Monitor industry trends, competitive activity, consumer behavior, and emerging technologies to recommend innovations that enhance revenue performance and create sustainable competitive advantage
Establish a consistent commercial operating cadence that aligns Commercial, Operations, and Finance through recurring planning sessions, performance reviews, and prioritization discussions
Facilitate enterprise decision-making by clearly communicating commercial recommendations, expected outcomes, associated risks, and business trade-offs
Ensure competing commercial initiatives are prioritized based on enterprise value, resource availability, and operational feasibility rather than functional preferences
Build organizational understanding and commitment through transparent communication, recognizing that effective commercial leadership requires difficult decisions while maintaining credibility and trust across the organization
Requirements
Bachelor’s degree in Business, Finance, Economics, Mathematics, or related field; MBA or relevant master’s preferred
8+ years of progressive commercial (e.g., revenue management, pricing, distribution, sales, or commercial strategy) with multi-product accountability and a track record of sustained revenue and profit growth
Demonstrated success leading cross-functional teams and influencing executive and operational stakeholders across Operations, Finance, Technology, and core Commercial disciplines, often without direct reporting lines
Strong financial and analytical acumen, including forecasting, pricing strategy, budgeting, and business planning, with the ability to translate complex performance data into clear, actionable recommendations
Experience leading large-scale strategic initiatives and organizational change in a fast-paced, performance-driven environment; exceptional executive communication and presentation skills
Ability to travel as business needs require
Benefits
Join an inclusive, global team and make life-long connections
Enjoy free access to Pursuit attractions and 50% off for friends
Get discounts on hotel stays, dining, and retail
Access subsidized mental health and wellness resources
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