Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social - good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
About the role
- Senior Product Marketing Manager shaping fintech product launches, positioning, pricing, and adoption at Relay, a digital banking platform for small businesses. Partnering across product, growth, data, sales, and design to drive measurable customer outcomes.
Responsibilities
- Inform product roadmap and prioritization as a key voice of the customer
- Collaborate with Product Management and Brand/Design to align product strategy with market opportunities and growth potential
- Own programs driving product adoption, activation, and retention
- Identify user-journey friction and partner with Product, Growth, and Data on experiments and improvements
- Develop and own go-to-market strategies for new features, product launches, and key initiatives
- Ensure launches reflect customer needs and GTM efforts connect to measurable business outcomes
- Lead research into user needs, use cases, and market trends
- Translate customer insights into positioning and messaging across the customer journey and marketing channels
- Collaborate with Product, Data, Brand/Design, Demand Generation, Growth, Sales, and Partnerships
- Lead product launches cross-functionally and enable internal teams to meet targets and deadlines
Requirements
- 5+ years of product marketing experience
- Experience preferably in an early-stage B2B or B2B2C company
- Experience supporting SMBs preferred
- Proven track record launching products or features, driving adoption, and delivering tangible business and customer outcomes
- Data-driven storytelling and ability to craft narratives based on metrics
- Ability to engage deeply with customers and translate insights into resonant messaging and positioning
- Exceptional project management skills
- Ability to lead and influence cross-functional stakeholders with urgency and meet objectives and deadlines
- Ability to define KPIs and create reporting requirements
- Ability to partner with the Data team to produce high-quality progress reports
- Ability to excel in fast-paced, ambiguous environments with a strong ownership mindset
- Active use and integration of AI into professional work
- Successful background check and employment verification through Certn required for employment
- Legally authorized to work in Canada and able to join the office three days a week (Tues/Weds/Thurs)
Benefits
- Compensation growth tied to impact, not limited to an annual review cycle
- Accommodation support available at any stage of the hiring process
- Diverse and inclusive workplace
- Opportunity to work with autonomy and ownership
- Opportunity to build with AI and pursue professional development through feedback and challenging work
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