Director of Marketing shaping Revaly’s Payment Performance Management category and go - to - market strategy. Driving demand generation, sales enablement, and revenue growth for payments infrastructure.
About the role
- Head of Marketing leading global marketing strategy for a fast-growing digital business. Responsible for SEO, AI search, content, paid media, PR, and growth strategies.
Responsibilities
- Develop and execute the company's global marketing strategy
- Own brand positioning, messaging, and market awareness
- Partner directly with executive leadership to support business growth
- Build scalable marketing processes and performance frameworks
- Manage the marketing budget with a strong focus on ROI and revenue growth
- Lead SEO and Answer Engine Optimization (AEO) strategy
- Build content architecture optimized for both traditional and AI-powered search
- Increase organic visibility, authority, and qualified lead generation
- Monitor search performance, AI citations, rankings, and conversion metrics
- Stay ahead of emerging AI and search technologies
- Lead content strategy across digital channels including blogs, email, social media, video, and resource libraries
- Build AI-assisted content workflows that improve quality and efficiency
- Establish the company as a recognized thought leader within its industry
- Drive PR and earned media opportunities
- Optimize conversion rates and customer acquisition costs
- Develop attribution models linking marketing performance to revenue
- Lead lifecycle marketing initiatives to improve retention and customer value
- Report marketing performance and strategic recommendations directly to the CEO
Requirements
- 10+ years of progressive marketing experience
- 3-5+ years leading marketing within a high-growth digital business
- Proven experience building and scaling marketing functions
- Deep expertise in SEO, AI Search (AEO), content strategy, and organic growth
- Strong paid media and digital acquisition experience
- Experience implementing AI-enabled content operations
- Expertise in marketing analytics, attribution, and performance reporting
- Exceptional written communication and storytelling abilities
- Experience working directly with executive leadership
Benefits
- Competitive executive compensation with performance incentives
- Fully remote with the flexibility to work from anywhere
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