Head of Marketing leading global marketing strategy for a fast-growing digital business. Responsible for SEO, AI search, content, paid media, PR, and growth strategies.
Responsibilities
Develop and execute the company's global marketing strategy
Own brand positioning, messaging, and market awareness
Partner directly with executive leadership to support business growth
Build scalable marketing processes and performance frameworks
Manage the marketing budget with a strong focus on ROI and revenue growth
Lead SEO and Answer Engine Optimization (AEO) strategy
Build content architecture optimized for both traditional and AI-powered search
Increase organic visibility, authority, and qualified lead generation
Monitor search performance, AI citations, rankings, and conversion metrics
Stay ahead of emerging AI and search technologies
Lead content strategy across digital channels including blogs, email, social media, video, and resource libraries
Build AI-assisted content workflows that improve quality and efficiency
Establish the company as a recognized thought leader within its industry
Drive PR and earned media opportunities
Optimize conversion rates and customer acquisition costs
Develop attribution models linking marketing performance to revenue
Lead lifecycle marketing initiatives to improve retention and customer value
Report marketing performance and strategic recommendations directly to the CEO
Requirements
10+ years of progressive marketing experience
3-5+ years leading marketing within a high-growth digital business
Proven experience building and scaling marketing functions
Deep expertise in SEO, AI Search (AEO), content strategy, and organic growth
Strong paid media and digital acquisition experience
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