GTM Operations Manager improving Salesforce, lifecycle, and AI workflows. Supporting RevenueCat’s infrastructure for mobile-app monetization through reliable GTM operations.
Responsibilities
Build and improve workflows connecting go-to-market teams
Own selected GTM workflows end-to-end from problem definition through building, testing, rollout, and ongoing improvement
Improve lead and account handoffs through enrichment, qualification, routing, alerts, and follow-up visibility
Put lifecycle programs into production, including audience definitions, triggers, exclusions, data syncs, campaign QA, and measurement
Trace account, contact, and product-usage data across systems and investigate stale records, duplicates, mismatched relationships, and failed syncs
Build, test, and monitor automation, including realistic scenarios and edge cases
Build or improve AI workflows for enrichment, research, qualification, and quality checks
Build and maintain reports for workflow health, handoff gaps, campaign execution, and adoption
Collaborate with GTM Operations, Sales, Marketing, Customer Growth, Data, and system owners
Establish workflow baselines and monitoring and deliver measurable operational improvements
Requirements
3+ years of hands-on experience in GTM, revenue, marketing, sales, or customer operations
Practical Salesforce experience, including objects, relationships, fields, flows, and data movement; hands-on building or configuration experience
Experience building in a marketing automation platform such as Customer.io, HubSpot, Marketo, Braze, or Iterable, including segmentation, triggers, and integrations
Experience building something useful with AI, including explaining the problem, contribution, validation, failures, and changes
Strong troubleshooting and analytical judgment
Ownership and follow-through
Clear written communication
Care for operational details
Learning agility and adaptability
Ideally, experience in a product-led or usage-based business with self-service and Sales-assisted customers
Ideally, experience connecting CRM, marketing automation, customer-success, or product-usage systems
Ideally, ability to use SQL, APIs, webhooks, or lightweight scripts
Ideally, experience improving internal-tool adoption or replacing manual work with maintained workflows
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