Paid Search Manager leading Google Ads campaigns for a mission - driven higher - education marketing agency. Optimizing acquisition, conversions, budgets, and partner performance.
About the role
- Facebook Media Buyer scaling profitable Meta campaigns for an international iGaming company. Managing audience targeting, creative testing, budgets, and performance analytics.
Responsibilities
- Plan, execute, and scale high-performing Facebook ad campaigns to achieve core business objectives
- Build, test, and optimize targeted audience segments using demographics, user behavior, and custom/lookalike data
- Track CPC, CPM, CPA, ROAS, and Retention metrics
- Optimize campaign settings and budget allocation to meet efficiency goals
- Collaborate with creative and copy teams to ideate, brief, test, and iterate on ad concepts
- Manage campaign budgets to optimize spend distribution and ROI without overspending
- Prepare regular performance reports
- Deliver data-backed insights and growth recommendations to stakeholders
Requirements
- Proven successful track record as a Facebook Media Buyer, ideally within an agency, iGaming, or fast-paced performance marketing environment
- Deep understanding of CPA, CPC, CPM, ROAS, and Retention metrics
- Advanced skills in Excel / Google Sheets
- Proficiency with Meta Ads Manager
- Proficiency with Facebook Pixel setup
- Proficiency with Conversions API (CAPI)
- Proficiency with web analytics platforms such as Google Analytics
- Ability to turn campaign performance data into actionable creative briefs and winning hooks
- High self-discipline
- Meticulous attention to budget allocation
- Strong collaborative skills for cross-team alignment
Benefits
- Children Allowance
- Mental Health Support
- Sport Activities
- Language Courses
- Automotive Services
- Veterinary Services
- Home Office Setup Assistance
- Dental Services
- Books and Stationery
- Training Compensation
- Massage
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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