Marketing Communications Manager leading integrated campaigns, launches, and brand messaging. Translating industrial automation complexity into compelling content and measurable demand.
Responsibilities
Lead the Marketing Communications (MarComm) function, setting clear priorities, standards, and ways of working in support of marketing strategies.
Define and execute integrated marketing communications plans across digital, web, campaigns, sales enablement, nurture, social, and other channels.
Partner with functional, portfolio marketing, industry, and regional teams to translate strategy into messaging, content, and activation plans.
Own MarComm support for product launches and New Product Introductions (NPIs), delivering launch strategies, differentiated messaging, content, and activation plans.
Oversee messaging, storytelling, and content articulating Rockwell Automation value propositions across industries, solutions, hardware, software, and services.
Ensure brand consistency, messaging quality, and governance across MarComm outputs.
Lead intake, prioritization, resourcing, and execution of MarComm work.
Establish workflows, SLAs, and best practices for scalable campaign, launch, and NPI execution.
Use data, insights, and performance metrics to optimize MarComm strategies.
Serve as an internal marketing evangelist and advisor.
Lead, mentor, and develop a team of marketing professionals.
Cultivate networks of internal and external customers, suppliers, stakeholders, and vendors.
Requirements
Legal authorization to work in the U.S.; Rockwell Automation will not sponsor individuals for employment visas, now or in the future, for this job opening.
The ability to travel up to 10% of the time.
Bachelor's degree in marketing, communications, business, or related field.
Minimum 8 years of experience in Marketing Communications, content marketing, or integrated marketing roles, with demonstrated leadership experience.
Strong strategic thinking with the ability to translate marketing strategies into clear, actionable MarComm plans.
Experience managing cross-functional stakeholders and influencing outcomes without direct authority in a matrixed organization.
Operational mindset with experience building or improving intake processes, workflows, governance and content standards.
Excellent messaging and storytelling skills with the ability to simplify complex topics.
Demonstrated success in a B2B environment; industrial, automation or technology experience.
Strong understanding of digital marketing, content activation and performance measurement (e.g., web, SEO, and campaigns).
Experience supporting and implementing product launches and New Product Introductions (NPIs).
Confident people leader with a passion for coaching, developing talent and building high-performing teams.
Benefits
Health Insurance including Medical, Dental and Vision
401k
Paid Time off
Parental and Caregiver Leave
Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
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