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About the role

  • Marketing Communications Manager leading integrated campaigns, launches, and brand messaging. Translating industrial automation complexity into compelling content and measurable demand.

Responsibilities

  • Lead the Marketing Communications (MarComm) function, setting clear priorities, standards, and ways of working in support of marketing strategies.
  • Define and execute integrated marketing communications plans across digital, web, campaigns, sales enablement, nurture, social, and other channels.
  • Partner with functional, portfolio marketing, industry, and regional teams to translate strategy into messaging, content, and activation plans.
  • Own MarComm support for product launches and New Product Introductions (NPIs), delivering launch strategies, differentiated messaging, content, and activation plans.
  • Oversee messaging, storytelling, and content articulating Rockwell Automation value propositions across industries, solutions, hardware, software, and services.
  • Ensure brand consistency, messaging quality, and governance across MarComm outputs.
  • Lead intake, prioritization, resourcing, and execution of MarComm work.
  • Establish workflows, SLAs, and best practices for scalable campaign, launch, and NPI execution.
  • Use data, insights, and performance metrics to optimize MarComm strategies.
  • Serve as an internal marketing evangelist and advisor.
  • Lead, mentor, and develop a team of marketing professionals.
  • Cultivate networks of internal and external customers, suppliers, stakeholders, and vendors.

Requirements

  • Legal authorization to work in the U.S.; Rockwell Automation will not sponsor individuals for employment visas, now or in the future, for this job opening.
  • The ability to travel up to 10% of the time.
  • Bachelor's degree in marketing, communications, business, or related field.
  • Minimum 8 years of experience in Marketing Communications, content marketing, or integrated marketing roles, with demonstrated leadership experience.
  • Strong strategic thinking with the ability to translate marketing strategies into clear, actionable MarComm plans.
  • Experience managing cross-functional stakeholders and influencing outcomes without direct authority in a matrixed organization.
  • Operational mindset with experience building or improving intake processes, workflows, governance and content standards.
  • Excellent messaging and storytelling skills with the ability to simplify complex topics.
  • Demonstrated success in a B2B environment; industrial, automation or technology experience.
  • Strong understanding of digital marketing, content activation and performance measurement (e.g., web, SEO, and campaigns).
  • Experience supporting and implementing product launches and New Product Introductions (NPIs).
  • Confident people leader with a passion for coaching, developing talent and building high-performing teams.

Benefits

  • Health Insurance including Medical, Dental and Vision
  • 401k
  • Paid Time off
  • Parental and Caregiver Leave
  • Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
  • Annual target bonus of 5% of base salary

Job type

Full Time

Experience level

SeniorLead

Salary

CA$91,040 - CA$136,560 per year

Degree requirement

Bachelor's Degree

Location requirements

RemoteUnited States

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