Growth marketer building Wealthsimple Business’s SMB acquisition engine. Testing channels, messaging, webinars, and AI - driven campaigns for Canadian businesses.
About the role
- Senior Growth Marketing Manager growing Roo’s veterinary hospital staffing marketplace. Owning acquisition, activation, retention, experimentation, and growth measurement for independent veterinary hospitals.
Responsibilities
- Grow Roo’s business with independent veterinary hospitals across the full funnel, from discovery through repeat use
- Shape hospital growth strategy with the GM and product, including acquisition, activation, reactivation, expansion, CAC, and payback goals
- Own the hospital growth budget, channel mix, and market-tier spend allocation
- Lead B2B lead generation, account-based campaigns, paid search and social, direct mail, referrals, sponsorships, partnerships, SEO, and AEO priorities
- Own hospital acquisition campaigns and contribute the acquisition layer to company-wide brand campaigns
- Partner on conferences, industry events, webinars, hospital targeting, lead scoring, routing, and field handoffs
- Own CRO backlog, testing roadmap, and first-fill playbook from landing page and sign-up through approval and first shift posted
- Develop and evaluate A/B tests and product experiments with product and growth analysts
- Diagnose funnel drop-offs and turn insights into conversion improvements
- Partner on onboarding, activation, reactivation, incentive, creative, positioning, and messaging programs
- Own reactivation campaigns for dormant, churned, and unfilled-shift hospitals
- Build expansion programs to increase hospital usage across roles
- Own measurement of acquisition cost, activation, fill rates, LTV, payback, attribution, and holdouts
- Report performance, spend, and learnings to business-unit and marketing leadership
- Report to the GM of Independent Hospitals with a dotted line to Marketing leadership and participate in Roo’s marketing guild
- Coordinate cross-functionally with Hospital Success, product, analytics, product marketing, lifecycle, pricing, brand, community, and Veterinary Marketplace teams
Requirements
- Experience in growth or performance marketing to small businesses, ideally at a marketplace or vertical SaaS company
- Experience owning a budget and channel mix
- Experience being accountable for outcomes beyond clicks, such as activation, first purchase, or retained customers
- Experience with paid search and social, sponsorships, partnerships, referrals, direct mail, SEO, and AEO
- Bonus experience running account-based campaigns alongside broad demand generation
- Experience diagnosing activation and conversion problems and fixing root causes
- Experience partnering with sales or account teams on lead scoring, routing, and handoffs
- Ability to allocate spend by geography in a two-sided marketplace
- Ability to design controlled experiments, attribution, holdouts, and success criteria
- Ability to pull and analyze data and report negative results to leadership
- Understanding of small-business owners’ and practice managers’ decision-making
- Ability to write clearly and credibly for practice owners and managers and create sharp briefs
- Ability to align sales, product, product marketing, lifecycle, pricing, and data teams without formal authority
- Ability to thrive in ambiguity and build programs from scratch
- AI fluency, including using AI to scale output and assessing opportunities for agents to replace manual outreach
- Veterinary medicine, healthcare, marketplace, or staffing experience is a plus
Benefits
- Accelerated growth and learning potential
- Stipends for home office setup, continuing education, and monthly wellness
- Comprehensive health benefits with base medical plan covered at 100% for US employees
- Comprehensive health benefits through Rippling EOR for Canadian employees
- 401K for US employees
- Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) through Wealthsimple for Canadian employees
- Unlimited Paid Time Off
- Paid Maternity/Paternity and reproductive care leave
- Gifts on your birthday and anniversary
- Opportunity for domestic travel, including regional team building events
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