Growth Marketing Specialist supporting paid campaigns, lead generation, analytics, and nurture programs. Applying AI tools to accelerate marketing operations and SaaS growth.
About the role
- Director of Product Growth scaling Roofr’s contractor CRM through activation, expansion, and self-serve revenue. Leading hybrid product-led and sales-led growth across product, data, and go-to-market.
Responsibilities
- Own how Roofr grows through its product at the intersection of product, data, and go-to-market
- Design activation and expansion paths that keep contractors engaged
- Surface product signals that unlock sales conversations
- Build a stronger self-serve experience focused on frictionless SMB UI/UX
- Orchestrate the hybrid motion with Sales and build playbooks that turn product signals into pipeline
- Drive activation and expansion through in-product experiences and expansion loops
- Own the self-serve motion across transactional and subscription products, especially Measure+ and in-product upgrade paths
- Lead the Growth team across Engineering, Design, and Data Science
- Build a fast experimentation culture and own growth metrics
- Report to the CPO and sit on the product leadership team
- Deliver software adoption, hybrid-motion orchestration, and self-serve revenue growth
Requirements
- 8 to 12+ years of product growth experience in B2B SaaS; vertical SaaS is a strong plus
- Experience building a hybrid product-led and sales-led motion
- Strong activation and expansion instincts
- Experience with transactional and subscription revenue models
- Ability to run experiments end to end, including designing experiments, setting success criteria, and shipping
- Fluency in growth metrics including activation rate, adoption, expansion revenue, and NRR
- Experience with Amplitude, HubSpot, and Snowflake or a comparable data warehouse
- Experience building or scaling an AI-powered product is a meaningful differentiator
- Ability to lead and develop cross-functional teams
- Clear communication at every level, from executive to analyst
- Based in the US or Canada
Benefits
- 1st week of employment is mandatory PTO
- 1 Friday off per month
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- 80% employer-paid benefits in the U.S.
- 100% employer-paid premiums for Extended Healthcare and Dental in Canada
- RRSP/401k match
- Generous Parental Leave policy
- Annual company retreat with team building activities
- Learning and development opportunities
- Home office setup stipend
- Internet and phone allowance
- Remote first culture
- Weekly Friday paydays
- Equity opportunity
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