Senior Developer Advocate showcasing GitLab’s DevSecOps platform and AI agent capabilities. Creating technical content, demos, and community engagement for developers across Canada and the United States.
About the role
- Founding Developer Relations Lead at AI company shaping world models with generative technology. Engaging developer community, driving API adoption and onboarding experiences.
Responsibilities
- Own the Developer Funnel, End-to-End
- Own the full developer funnel from awareness to activation; drive adoption and engagement across our API user base with a structured, data-informed engagement strategy
- Design onboarding experiences that get creative developers from zero to their first successful API build as quickly as possible
- Manage the motion from self-serve to enterprise API relationships – identify high-potential developers through usage and spend signals and route them into the right engagement track
- Track, analyze, and report on developer funnel metrics and API engagement using BI tools and data
- Build & Energize the Creative Developer Community
- Own hackathons, sponsorships, and developer events end-to-end – from concept and logistics to execution and follow-through
- Build and nurture a community of creative technologists, researchers, and developers pushing the boundaries of generative video and image
- Represent Runway at conferences, meetups, and online communities; be a recognizable and trusted presence in the generative AI developer ecosystem
- Surface developer sentiment, emerging use cases, and market signals back to internal teams to inform product direction
- Produce high-quality tutorials, demos, sample repos, and technical walkthroughs that showcase what's possible with our models and API
- Own social and X content strategy for the developer audience – rapid demos, creative experiments, prompting tips, and technical threads
- Run regular developer communications including email newsletters, changelogs, and recurring developer office hours
- Prototype creative, targeted content that meets developers where they are
- Champion Developers Internally – and Runway Externally
- Serve as the primary point of contact for the developer community; be genuinely accessible, responsive, and useful
- Build a tight, structured feedback loop between developers and the Product and Engineering teams – surface trends, flag blockers, and advocate for developer needs
- Partner with Marketing and GTM to create developer-focused activation campaigns that resonate with a technical, creative audience
- Define and track success metrics tied to developer activation, API engagement, and community growth
Requirements
- 5+ years in developer relations, developer advocacy, or a highly technical, community-facing role – ideally within AI/ML, creative tech, or a research-adjacent organization
- Deep, hands-on familiarity with generative video and image models; you've built with them, you experiment constantly, and you follow this space closely
- Comfort operating in a 0-to-1 environment – you've built programs, communities, or developer motions from scratch and know how to create structure and momentum without a playbook to follow
- Strong engineering fundamentals – you can write code, build demos independently, debug API integrations, and speak credibly with technical audiences
- A genuine creative sensibility – you understand the needs of designers, filmmakers, and creative technologists, not just traditional software engineers, and you move fluidly between those worlds
- Proven track record of driving developer community growth and API adoption with measurable outcomes
- Experience producing developer-facing content across formats: documentation, video demos, short-form social, and live technical presentations
- Experience running developer events end-to-end: hackathons, workshops, sponsorships, and office hours
- Deep enthusiasm for generative AI; you stay close to the technology, build with it, and have a strong point of view on where it's going.
Benefits
- Great teams
- Equal opportunity to succeed
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Developer Advocate creating SDKs, samples, tutorials, and MCP integrations for Autodesk Platform Services. Supporting developers and partners using Autodesk APIs and generative AI.
Senior software engineer building internal developer tooling and infrastructure for Instacart’s online grocery marketplace. Improving engineering productivity, reliability, and delivery velocity at scale.
Staff Software Engineer leading developer infrastructure, CI/CD, environments, git reliability, and AI tooling. Instacart powers grocery delivery and flexible shopper earnings.
Developer Relations Engineering Manager leading technical teams and developer experiences for Tailscale’s secure networking platform. Building integrations, demos, open - source projects, and programs that drive adoption.
Developer Relations Engineering Manager leading technical teams and developer experiences for Tailscale’s secure networking software. Building integrations, demos, open - source projects, and programs that drive adoption.
Product Manager improving developer evaluations and SDK, CLI, console, and docs experiences. Helping Keycard deliver secure identity infrastructure for agent - native applications.
Developer Relations Engineer creating technical content, demos, and community engagement for Supabase’s open - source Postgres development platform. Representing the product across events and developer communities.
Product Manager improving SDK developer experience for Ping Identity’s cloud IAM platform. Driving Orchestration SDK adoption across web, iOS, Android, and hybrid frameworks while optimizing integrations for developers and AI agents.
Developer Experience Engineer building AI - enabled tooling and workflows for Hiive’s private - market liquidity platform. Reducing engineering friction across development, deployment, observability, and code review.