Field Marketing Specialist executing conferences and field programs for Feathery’s AI operating system for financial institutions. Driving sales alignment, lead generation, pipeline, and event ROI across North America.
About the role
- Regional marketing manager leading campaigns, content, and channel strategy for Ryan, a global tax services firm. Driving lead generation, client growth, and brand consistency across Ontario.
Responsibilities
- Lead and oversee the development and execution of practice area-specific marketing campaigns and programs
- Create high-impact campaign and channel strategies based on business and audience priorities, needs, and challenges
- Drive revenue growth through messaging, communications, and engagement with target audiences
- Serve as liaison between Marketing and client-facing practice and sales teams
- Monitor and report program performance
- Align marketing and business development to maximize conversion opportunities
- Create end-to-end marketing campaigns to maximize lead generation
- Build marketing and sales collateral, presentations, and content aligned with corporate brand standards
- Analyze performance and segment audiences for targeted outbound programs
- Develop, maintain, and analyze intelligence for current and prospective competitors
- Recommend innovative marketing programs to attract new clients and grow existing key client accounts
- Determine ideal channel mix across content marketing, paid media, email, social, sponsorships/memberships, and other channels
- Create customer-centric messaging and campaign assets differentiating Ryan’s value
- Manage development, design, copywriting, and production of marketing content with the creative team and agencies
- Gather, analyze, and track campaign data while maintaining plans and priorities
- Build and maintain an internal communications plan, including emails, enablement, and sales support materials
- Develop and ensure consistent messaging and strategic positioning across materials, events, and campaigns
- Maintain awareness of firm activities affecting branding initiatives and procedural guidelines
- Perform other duties as assigned
Requirements
- Bachelor’s degree (B.A., B.B.A., or B.S.) from a four-year college or university, preferably concentrated in Business, Marketing, or Communications
- Minimum of 5 years of related work experience
- Ability to execute projects and responsibilities with minimal direction
- Professional and articulate communication
- Intermediate skills in Microsoft Word, Excel, Outlook, and PowerPoint
- Experience with marketing automation solutions such as Pardot, Marketo, Eloqua, or HubSpot
- Some familiarity with Power BI, ClickUp, and SmartSheet
- Valid driver’s license required
Benefits
- Hybrid and Remote Work Options
- Generous Personal Time Off (PTO)
- Benefits Up to 20 Weeks of Parental Leave Top-up (Adoption Included)
- Monthly Gym Membership OR Gym Equipment Reimbursement
- Health and Dental Benefit Eligibility Effective Day One
- RRSP with Employer Match
- Tuition Reimbursement After One Year of Service
- Competitive benefits package
- Outstanding earning potential
- Freedom to do their best work in the way they work best
- Flexibility to meet the demands of their professional and personal lives
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