SEO Manager leading technical, programmatic, and AI search strategies for a product - led technology company in Vancouver. Driving organic traffic, conversions, signups, and user growth.
About the role
- SEO Manager responsible for the organic growth strategy for a product-led tech company. Focus on driving qualified traffic, improving search visibility, and scaling user acquisition.
Responsibilities
- Own the company's SEO strategy and organic growth roadmap, driving qualified traffic, user acquisition, and revenue through organic search.
- Develop SEO strategies that support a product-led, self-serve acquisition model, driving qualified users into the product and continuously optimizing conversion opportunities.
- Lead technical SEO initiatives, including crawl optimization, indexing, Core Web Vitals, internal linking, structured data, and site architecture improvements.
- Build, maintain, and scale programmatic SEO pages while identifying new opportunities to expand organic reach.
- Develop and execute Answer Engine Optimization (AEO) and AI Search strategies to improve visibility across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and other emerging search experiences.
- Partner with Product, Engineering, Design, and Content teams to launch SEO initiatives, improve landing pages, and optimize user journeys.
- Develop scalable content strategies aligned with search intent, keyword opportunities, and AI-driven discovery.
- Own SEO reporting, measuring rankings, impressions, organic traffic, conversions, signups, AI visibility, and business impact.
- Conduct ongoing SEO audits and prioritize opportunities based on business value.
- Manage external SEO agencies, freelancers, writers, and technical partners while holding them accountable for measurable outcomes.
- Stay ahead of search algorithm updates, AI search trends, and emerging opportunities to continuously improve organic performance.
Requirements
- 6+ years of hands-on SEO experience, including technical SEO and organic growth.
- Experience leading SEO within a product-led, self-serve SaaS or marketplace business, with a strong understanding of how organic acquisition supports user activation, product adoption, and long-term growth.
- Experience operating SEO programs at scale, with demonstrated success growing organic traffic and conversions.
- Strong expertise in technical SEO, site architecture, schema markup, internal linking, crawl optimization, and indexing.
- Experience building or managing programmatic SEO initiatives.
- Strong understanding of AI Search, Answer Engine Optimization (AEO), and how large language models surface content.
- Experience partnering closely with Product and Engineering teams to implement technical SEO improvements.
- Strong analytical skills with experience measuring SEO performance against business outcomes.
- Experience managing agencies, freelancers, or external SEO partners.
- Vancouver-based or willing to relocate. Hybrid role, three days per week in the office.
- Preferred Qualifications
- Experience working at a product-led growth company or two-sided marketplace.
- Background in SaaS, creator economy, marketplace, or consumer technology businesses.
- Experience optimizing websites for Google AI Overviews, ChatGPT, Claude, Gemini, Perplexity, and other AI-powered search experiences.
- Experience with HubSpot, Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, Looker Studio, or similar platforms.
- Familiarity with SQL, Python, JavaScript, or AI-powered SEO automation workflows.
Benefits
- Location: Hybrid, Vancouver BC (3 days per week in office)
- Competitive Salary
- PTO: 3 weeks paid vacation + holidays
- Paid Sick Leave
- Annual Reviews
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