SEO Manager leading technical, programmatic, and AI search strategies for a product-led technology company in Vancouver. Driving organic traffic, conversions, signups, and user growth.
Responsibilities
Own the company's SEO strategy and organic growth roadmap to drive qualified traffic, user acquisition, and revenue through organic search
Develop SEO strategies supporting a product-led, self-serve acquisition model and optimize conversion opportunities
Lead technical SEO initiatives covering crawl optimization, indexing, Core Web Vitals, internal linking, structured data, and site architecture
Build, maintain, and scale programmatic SEO pages
Develop and execute Answer Engine Optimization and AI Search strategies across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and emerging search experiences
Partner with Product, Engineering, Design, and Content teams on SEO initiatives, landing pages, and user journeys
Develop scalable content strategies aligned with search intent, keyword opportunities, and AI-driven discovery
Own SEO reporting on rankings, impressions, organic traffic, conversions, signups, AI visibility, and business impact
Conduct SEO audits and prioritize opportunities based on business value
Manage external SEO agencies, freelancers, writers, and technical partners
Monitor search algorithm updates, AI search trends, and emerging opportunities
Requirements
6+ years of hands-on SEO experience, including technical SEO and organic growth
Experience leading SEO within a product-led, self-serve SaaS or marketplace business
Understanding of how organic acquisition supports user activation, product adoption, and long-term growth
Experience operating SEO programs at scale with success growing organic traffic and conversions
Expertise in technical SEO, site architecture, schema markup, internal linking, crawl optimization, and indexing
Experience building or managing programmatic SEO initiatives
Understanding of AI Search, Answer Engine Optimization (AEO), and how large language models surface content
Experience partnering with Product and Engineering teams on technical SEO improvements
Strong analytical skills and experience measuring SEO performance against business outcomes
Experience managing agencies, freelancers, or external SEO partners
Vancouver-based or willing to relocate
Ability to work in a hybrid arrangement, three days per week in the office
Preferred: experience at a product-led growth company or two-sided marketplace
Preferred: background in SaaS, creator economy, marketplace, or consumer technology businesses
Preferred: experience optimizing for Google AI Overviews, ChatGPT, Claude, Gemini, Perplexity, and other AI-powered search experiences
Preferred: experience with HubSpot, Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, Looker Studio, or similar platforms
Preferred: familiarity with SQL, Python, JavaScript, or AI-powered SEO automation workflows
Benefits
Competitive Salary
3 weeks paid vacation + holidays
Paid Sick Leave
Annual Reviews
Hybrid work arrangement in Vancouver, with 3 days per week in the office
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