Senior PR Account Executive securing technology media coverage for Marketbridge’s B2B clients. Managing media relations, content, awards, speaking, and strategic communications programs.
About the role
- Account Director leading Scene+ Travel powered by Expedia and banking engagement. Driving bookings, partner growth, member spend, and cross-shopping across Canada’s loyalty ecosystem.
Responsibilities
- Lead the strategy, growth, and performance of the Scene+ travel vertical and strengthen financial services engagement across the partner ecosystem
- Own end-to-end accountability for Scene+ Travel, powered by Expedia
- Develop annual and quarterly plans driving gross booking value, revenue, conversion, first-time bookers, repeat booking, and member engagement
- Align with Expedia on marketing campaigns, investment priorities, product and feature roadmaps, member experience enhancements, and operational requirements
- Lead strategies for Scotiabank and Tangerine card members to increase activity, spend, share of wallet, and cross-shopping
- Shape campaigns, targeting, value propositions, and member journeys using data-driven decision-making
- Establish KPI frameworks and performance governance; monitor and optimize results
- Translate member, transaction, and campaign data into strategic direction and growth opportunities
- Lead cross-functional planning with Marketing, Data Science and Analytics, Finance, Digital, Product, Operations, Member Experience, and external partners
- Lead quarterly business reviews, strategic planning sessions, and account check-ins
- Lead, coach, and develop one Manager, Marketing & Partnerships
Requirements
- 7+ years of progressive experience in marketing, strategic partnerships, account leadership, or strategy
- Experience ideally within loyalty, travel, financial services, retail, ecommerce, or another complex, multi-partner ecosystem
- Travel experience preferred but not required
- Experience developing integrated account strategies, annual plans, marketing strategies, business cases, strategic briefs, and executive presentations
- Experience managing complex, high-profile partnerships and building trusted relationships with senior internal and external stakeholders
- Ability to balance competing priorities, navigate commercial considerations, and move initiatives from strategy through execution independently
- Expertise translating business objectives into campaigns and experiences that drive measurable results
- Understanding of audiences, segmentation, targeting, messaging, offers, CRM strategies, and connected member journeys
- Comfort working with complex member, transaction, and campaign data
- Ability to establish KPI frameworks, evaluate performance, develop forecasts, assess investment trade-offs, and translate insights into strategic recommendations and executive-ready materials
- Exceptional communication and ability to align cross-functional teams and external partners
- Experience coaching and developing others
- Ability to operate independently, resolve ambiguity, manage complex initiatives, and improve performance
- Legally eligible to work in Canada on an ongoing basis
Benefits
- Health and wellness benefits
- Employer-matched RRSP savings
- Performance-based bonus program
- Free movies
- Free grocery delivery
- Diversity, equity, and inclusion commitment
- Accommodation or assistance during the application process
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Mid - Market Account Executive expanding Wrapbook’s AI production - finance platform among film and TV companies. Owning personalized outbound sales, complex deal cycles, and revenue targets.
Account Executive driving enterprise ERP/MIS/MES software sales for commercial print organizations. Managing complex sales cycles, strategic relationships, pipeline growth, and revenue targets across Canada.
Senior Enterprise Account Executive selling Cyara’s AI - powered customer experience assurance platform. Driving SaaS sales, enterprise relationships, complex negotiations, and quota attainment across Canada.
Senior Account Executive growing sales for Microsoft Dynamics 365, Power Platform, Azure, and related cloud solutions. Managing strategic accounts and co - selling with Microsoft teams at Hitachi Solutions.
Media Account Executive driving new business for EnsembleIQ’s Canadian healthcare media and education platforms. Selling integrated campaigns, content, research programs, and sponsorships to health brands.
Sun Life group benefits rotational program preparing new graduates for Account Executive careers. Rotations cover underwriting and client service across Ontario locations.
Sun Life’s graduate rotation develops Western Canada Account Executives for group benefits sales. Two rotations build underwriting, service, client relationship, and portfolio management expertise.
Account Executive selling AlphaSense’s AI - powered market intelligence platform to new financial - services clients in Canada. Prospecting, demonstrating products, managing trials, forecasting pipeline, and closing enterprise sales.
Account Executive selling Zscaler’s cloud - native Zero Trust cybersecurity platform across Central Canada. Building executive relationships, developing account strategies, and closing new business.