Account Director leading Scene+ Travel powered by Expedia and banking engagement. Driving bookings, partner growth, member spend, and cross-shopping across Canada’s loyalty ecosystem.
Responsibilities
Lead the strategy, growth, and performance of the Scene+ travel vertical and strengthen financial services engagement across the partner ecosystem
Own end-to-end accountability for Scene+ Travel, powered by Expedia
Develop annual and quarterly plans driving gross booking value, revenue, conversion, first-time bookers, repeat booking, and member engagement
Align with Expedia on marketing campaigns, investment priorities, product and feature roadmaps, member experience enhancements, and operational requirements
Lead strategies for Scotiabank and Tangerine card members to increase activity, spend, share of wallet, and cross-shopping
Shape campaigns, targeting, value propositions, and member journeys using data-driven decision-making
Establish KPI frameworks and performance governance; monitor and optimize results
Translate member, transaction, and campaign data into strategic direction and growth opportunities
Lead cross-functional planning with Marketing, Data Science and Analytics, Finance, Digital, Product, Operations, Member Experience, and external partners
Lead quarterly business reviews, strategic planning sessions, and account check-ins
Lead, coach, and develop one Manager, Marketing & Partnerships
Requirements
7+ years of progressive experience in marketing, strategic partnerships, account leadership, or strategy
Experience ideally within loyalty, travel, financial services, retail, ecommerce, or another complex, multi-partner ecosystem
Travel experience preferred but not required
Experience developing integrated account strategies, annual plans, marketing strategies, business cases, strategic briefs, and executive presentations
Experience managing complex, high-profile partnerships and building trusted relationships with senior internal and external stakeholders
Ability to balance competing priorities, navigate commercial considerations, and move initiatives from strategy through execution independently
Expertise translating business objectives into campaigns and experiences that drive measurable results
Understanding of audiences, segmentation, targeting, messaging, offers, CRM strategies, and connected member journeys
Comfort working with complex member, transaction, and campaign data
Ability to establish KPI frameworks, evaluate performance, develop forecasts, assess investment trade-offs, and translate insights into strategic recommendations and executive-ready materials
Exceptional communication and ability to align cross-functional teams and external partners
Experience coaching and developing others
Ability to operate independently, resolve ambiguity, manage complex initiatives, and improve performance
Legally eligible to work in Canada on an ongoing basis
Benefits
Health and wellness benefits
Employer-matched RRSP savings
Performance-based bonus program
Free movies
Free grocery delivery
Diversity, equity, and inclusion commitment
Accommodation or assistance during the application process
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