Product Manager optimizing digital advertising products and monetization for Postmedia, a Canadian news media company. Managing ad roadmaps, launches, analytics, and cross - functional delivery.
About the role
- Growth Product Manager owning conversion, experimentation, pricing, and retention for ScholarshipOwl’s AI-powered scholarship marketplace. Leading product experiments that help students discover scholarships and improve subscription revenue.
Responsibilities
- Own the end-to-end conversion engine from landing page registration through paywall conversion and subscription retention
- Build, prioritize, and maintain a high-tempo experimentation backlog using frameworks such as ICE or RICE
- Monitor funnel and retention metrics daily in Mixpanel
- Identify user drop-off points and conduct deep-dive discovery to understand causes
- Write precise product specifications and acceptance criteria for engineering and design
- Design and run pricing, paywall, and offer optimization tests
- Evaluate growth levers including organic loops, landing page personalization, and winback programs
- Lead a dedicated pod of engineers and designers
- Coordinate with dashboard and B2B teams on unified sprint priorities
- Conduct customer discovery interviews with Gen-Z users
Requirements
- 5+ years of Product Management experience, specifically in a growth-focused role
- Proven experience designing, running, and analyzing A/B tests with measurable KPI improvements
- Experience with product analytics tools such as Mixpanel or Amplitude
- Understanding of SaaS and subscription models, including trial-to-paid transitions, renewal cycles, and friction-point reduction
- Ability to write clear, development-ready product specifications and acceptance criteria
- Understanding of technical trade-offs and MVP scoping
- Mentoring and knowledge-sharing mindset
- Intuition for or experience with B2C products targeting younger audiences
- Comfort with ambiguity, fast-moving environments, and experimentation failure
- Experience with payment platforms such as Stripe or Braintree is a bonus
- Experience with Figma or prototyping tools is a bonus
- Knowledge of lifecycle/email marketing, SEO, and paid acquisition channels is a bonus
- Growth-focused certification such as Reforge is a bonus
- Background in EdTech or student-facing products is a bonus
Benefits
- Fully remote work from anywhere
- Unlimited PTO
- Coworking budget of $200/month
- Hardware budget of up to $1,600
- Continuous learning culture
- Annual company off-sites
- Mission-driven work helping students unlock education opportunities
- High impact and ownership
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Experience level
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Degree requirement
No Education Requirement
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Product Manager optimizing advertising products and ad technology for Postmedia, a Canadian news media company. Driving roadmaps, launches, migrations, and digital advertising performance improvements.
Product Manager optimizing advertising products, ad formats, and platforms for Canadian news media company Postmedia. Driving roadmaps, launches, analytics, migrations, and digital ad performance.