Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social - good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
About the role
- Director of Product Marketing leading AI cybersecurity positioning and launches at Sophos. Translating technical innovation into pipeline through channels, sales enablement, and customer messaging.
Responsibilities
- Lead go-to-market strategy, positioning, and messaging for Sophos' AI security portfolio
- Own positioning and messaging for Sophos AI solutions and emerging categories
- Build the category narrative around AI-native cybersecurity defense
- Guide AI-related messaging across the broader Sophos portfolio
- Translate technical capabilities into channel-ready stories for security buyers, MSPs, and end customers
- Develop messaging frameworks, value propositions, competitive positioning, and proof points
- Lead end-to-end go-to-market planning for new AI solutions and category launches
- Partner with Product Management on launch scope, sequencing, and tiering
- Build launch assets including pitch decks, solution briefs, web copy, video scripts, demo narratives, FAQs, battlecards, and partner playbooks
- Drive cross-functional execution with Brand, Digital, Channel Marketing, Sales Enablement, PR, and Events
- Equip MSPs, MSSPs, resellers, and VARs to sell and operationalize Sophos AI solutions
- Build seller and partner enablement programs
- Author talk tracks, objection handling, and competitive positioning
- Maintain a point of view on the AI cybersecurity market and competitive landscape
- Track competitor claims and product launches
- Brief analyst research firms including Gartner, IDC, and Omdia
- Build feedback loops with customers, partners, and field teams
- Develop customer and partner evidence such as case studies, quotes, references, and outcome data
- Develop AI narratives for Sophos' broader solution portfolio
Requirements
- AI-native daily workflow using frontier AI tools for research, competitive analysis, drafting, and synthesis
- 7+ years in roles combining technical depth and market-facing communication
- Proven track record bringing new products or categories to market
- Ability to translate deep technical capability into differentiated stories
- Ability to build launch assets including pitch decks, solution briefs, web copy, battlecards, and enablement playbooks
- Fluency in or ability to quickly learn a channel-led model involving MSPs, MSSPs, resellers, and distributors
- Ability to automate repetitive work with tools, prompts, and workflows
- Hands-on competitive research using trials, demos, documentation, release notes, and pricing pages
- Track record turning competitive findings into positioning, battlecards, and objection handling
- Strong writing and communication skills for analysts, sellers, and senior stakeholders
- Comfort operating in ambiguity and on short timelines
- Legal authorization to work in the jurisdiction where the position is posted without employer sponsorship
- Willingness to travel occasionally
- Preferred: direct experience marketing or building AI products
- Preferred: direct experience with AI security, MDR, XDR, SIEM, or other cybersecurity solutions
- Preferred: working knowledge of the AI threat landscape
- Preferred: established relationships with industry analysts
Benefits
- Bonus eligibility
- Comprehensive benefits package
- Remote-first working model
- Employee-led diversity and inclusion networks
- Annual charity and fundraising initiatives
- Volunteer days
- Global employee sustainability initiatives
- Global fitness and trivia competitions
- Global wellbeing days
- Monthly wellbeing webinars and training
- Equal opportunity and recruitment adjustments
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