Personal Brand Content & Growth Manager growing Be Well Queen’s wellness media platform. Leading video, podcast, partnerships, travel logistics and audience monetization.
About the role
- Marketing Content Specialist creating advisor-focused content for Sun Life’s financial services and insurance business. Developing clear, audience-focused communications across digital and print channels.
Responsibilities
- Translate marketing strategies and business objectives into clear, effective content and creative approaches
- Collaborate with designers, strategy teams and subject matter experts on creative concepts, messaging platforms and content
- Develop messaging, proof points, tone and calls to action for different audiences, channels and contexts
- Create communications aligned with Sun Life’s “relentlessly human” brand voice
- Turn complex business, product and industry information into clear, engaging, audience-appropriate communications
- Support field communications with timely and actionable messages for sales teams and field audiences
- Manage content initiatives from brief to delivery, including audiences, channels, requirements, reviewers, timelines and milestones
- Develop and maintain creative briefs, content plans and workback schedules
- Connect content across the end-to-end experience and broader content ecosystem
- Use audience feedback, performance results, insights and testing to strengthen content
- Act as a content and creative subject-matter expert by challenging briefs and recommending alternative approaches
- Report to the Manager, Content, Advisor Content & Creative within Distribution & Channel Marketing
Requirements
- Excellent content development, copywriting and marketing or sales experience
- Ability to distill advanced industry, business and product concepts into simple, engaging, relatable and audience-appropriate content
- Ability to generate creative solutions, monitor content and digital trends, apply audience insight and recommend content approaches
- Ability to develop content for advisors, wholesalers and end investors
- Highly organized, with attention to detail and ability to prioritize several projects simultaneously
- Ability to embrace change and adapt to evolving business and Client priorities
- Excellent interpersonal skills to consult, influence, build alignment, negotiate, build trust and provide constructive content guidance
- Ability to leverage AI and other technology tools to scale, automate and enhance content strategy and execution
- Post-secondary education in marketing, journalism or communication-related field or relevant work experience (nice to have)
- Minimum 3-5 years’ experience in marketing promotions, content development, content marketing, digital content or related roles with strong copywriting experience (nice to have)
- Knowledge of financial industry, wealth and insurance concepts (nice to have)
- Proven experience creating content for social, web and email (nice to have)
- Thorough understanding of social media platforms, including advertising (nice to have)
- Previous experience in insurance and financial services (nice to have)
Benefits
- Hybrid work with flexibility to work from the office and virtually
- Flexible Benefits from the day you join to meet the needs of you and your family
- Pension, stock and savings programs
- Continuous improvement and digital enterprise experience opportunities
- Diversity and inclusion initiatives
- Accommodation support during the application process
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Digital Content Coordinator managing University of Alberta web pages, CMS support, and responsive design. Improving SEO, accessibility, performance, and user experience across university content.
Head of Content transforming Pairs’ founder and investor interviews into articles, newsletters, social posts, and video. Owning the content calendar, publishing cadence, and engagement results.
Content Marketing Lead owning strategy, creation, and brand voice for Orchestry’s Microsoft 365 SaaS platform. Scaling content programs and AI workflows to drive demand, SEO, sales, and growth.
Content Marketing Manager creating multi - channel campaigns and thought leadership for Spektrix, an arts and culture software company. Driving audience engagement, lead generation, and regional editorial quality.
Senior Content Rigger rigging game assets and building animation pipeline tools for Sledgehammer Games, a Call of Duty developer. Remote in Canada or hybrid from its Toronto studio.
Global Digital Product Content Specialist publishing Arc’teryx ecommerce copy, translations, and imagery across global websites. Coordinating launches, workflows, and optimization for the brand’s digital commerce team.
Conseiller principal créant des contenus numériques et multimédias pour PEAK, firme de services financiers. Pilotage de plateformes, intégration de l’IA et production d’événements corporatifs.
Coordonnateur marketing et contenu chez Maître Carré, qui réinvente l’habitation multi - résidentielle durable. Création de contenu, animation des communautés et coordination de campagnes marketing.
Content Integrator creating bilingual digital campaigns for Intact, Canada’s largest property and casualty insurer. Building accessible emails and broker portal experiences across Salesforce Marketing Cloud and Drupal.