Paid media strategist guiding B2B companies’ campaign strategy across Google, LinkedIn, Meta, and Microsoft Ads. Leading senior client conversations and connecting ad spend to pipeline and revenue.
About the role
- Salesforce Campaign Manager delivering personalized, cross-channel marketing journeys for TD, a major North American bank. Building and optimizing SFMC campaigns, audiences, templates, and automations.
Responsibilities
- Design, streamline, and optimize Salesforce Marketing Cloud journeys, including audience building and filtering in Salesforce CDC
- Build and deploy marketing campaigns using Email Studio, Automation Studio, and Journey Builder
- Develop journeys, templates, lists, forms, A/B tests, and automated triggers
- Design and execute cross-channel SFMC campaigns and journeys based on marketer requirements
- Configure audience entry, exit, and re-entry criteria and journey decision splits
- Oversee journey planning and execution, technical reviews, and quality control
- Build and maintain responsive modular campaign templates incorporating brand standards and best practices
- Perform QA testing for audience segmentation, content accuracy, and device rendering
- Manage and segment audience data using Marketing Cloud tools, APIs, data extensions, filters, and queries
- Troubleshoot campaign development issues including template rendering, links, accessibility, and subscriber lookup
- Use SFMC tools and scripting languages to update content and enable dynamic personalization
- Build dynamic campaigns using HTML and AMPscript
- Provide guidance and train specialists on SFMC capabilities and deployment best practices
- Apply personalization and marketing automation expertise to dynamic email content and segmentation rules
- Participate in campaign optimization sessions and support campaign performance analysis
- Collaborate with cross-functional teams to achieve campaign objectives within stated timelines
- Use project management skills to drive initiatives from conception to completion
Requirements
- Minimum 3+ years of Salesforce and marketing automation experience
- Minimum 3+ years of campaign management and delivery experience with segmentation strategy
- Solid CRM experience and understanding of marketing campaign concepts and best practices
- Extensive Salesforce Marketing Cloud experience, including Journey Builder, Email Studio, Automation Studio, and Data Extensions
- Experience owning multi-audience campaigns
- Proficiency in AMPscript, HTML/CSS, and dynamic content scripting for email customization
- Experience creating dynamic and personalized marketing campaigns using AMPscript
- SQL expertise for marketing automations, analysis, and system maintenance
- Experience maintaining and optimizing SFMC for performance and data integrity
- Strong knowledge of CASL and other Canadian email-marketing regulatory frameworks
- Ability to manage multiple campaigns in a fast-paced, deadline-driven environment
- Excellent attention to detail and quality control
- Preferred: 3+ years of journey orchestration experience in financial services or another regulated industry
- Preferred: Salesforce Marketing Cloud Administrator, Developer, and/or Email Specialist certification
- Preferred: 3+ years working with cross-functional teams in a matrixed environment
- Knowledge of Inline CSS, Embedded CSS, External CSS, and AMPscript plus CSS
Benefits
- Base salary
- Variable compensation
- Health and well-being benefits
- Savings and retirement programs
- Paid time off
- Banking benefits and discounts
- Career development
- Reward and recognition programs
- Regular development conversations
- Training programs
- Online learning platform
- Mentoring programs
- Training and onboarding sessions
- Accessibility accommodations during the interview process
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