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About the role

  • Account Executive driving full-cycle B2B sales for Citation Canada’s HR and Health & Safety solutions. Prospecting, demonstrating Atlas, managing pipelines, and closing new business.

Responsibilities

  • Drive new business growth for Citation Canada by managing the full sales cycle with small and mid-sized businesses
  • Proactively prospect businesses and convert inbound enquiries and referrals into sales opportunities
  • Conduct discovery conversations to identify HR and Health & Safety challenges, decision-makers, and buying processes
  • Deliver tailored, web-based demonstrations of Citation Canada’s HR and Health & Safety services and Atlas platform
  • Build and manage a predictable sales pipeline from first contact through close
  • Handle objections, negotiate within approved pricing and commercial guidelines, and secure client agreements
  • Maintain accurate CRM records, opportunity stages, sales forecasts, and pipeline reporting
  • Use AI and automation to improve prospect research, call preparation, follow-up, and sales techniques
  • Achieve individual sales targets and activity expectations
  • Ensure smooth handover to the relevant team with complete and accurate client context

Requirements

  • Proven experience in the full B2B sales cycle
  • Track record of hitting sales targets and delivering results
  • Ability to proactively prospect and generate leads
  • Ability to uncover customer needs and deliver tailored demonstrations
  • Ability to handle objections and negotiate within approved pricing and commercial guidelines
  • Ability to manage CRM records, opportunity stages, sales forecasts, time, and activity with discipline
  • Ability to use AI tools for prospect research, call preparation, and follow-up
  • Ability to build trust, set clear expectations, and ensure smooth client handovers
  • Resilience and curiosity in a target-driven environment
  • Understanding of HR and Health & Safety challenges facing small and mid-sized businesses

Benefits

  • 3 weeks of vacation
  • Your birthday off
  • 2 paid volunteer days
  • Office closure between Christmas and New Year’s
  • Comprehensive group benefits, including health, dental, insurance coverage, and an Employee Assistance Program
  • 10 paid personal time-off (PTO) days for appointments, illness, or well-being needs
  • Hybrid work environment built on trust and accountability
  • Standard 7.5-hour workday
  • Support for professional development and continuous learning
  • Participation in bonus plan

Job type

Full Time

Experience level

Mid levelSenior

Salary

CA$70,000 per year

Degree requirement

No Education Requirement

Location requirements

HybridTorontoCanada

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