National Account Manager growing strategic advertising accounts and revenue for The Globe and Mail. Developing integrated media solutions across digital, print, video, podcast and events.
About the role
- National Account Manager growing strategic advertising accounts and revenue for The Globe and Mail. Developing integrated media solutions across print, digital, video, podcast, and events.
Responsibilities
- Develop, manage and grow client relationships at a senior level, including agency clients and client direct
- Meet and exceed quarterly and annual revenue targets and key sales performance indicators (KPIs)
- Apply strategic account planning, pipeline management, forecasting, and CRM disciplines
- Identify and pursue new business opportunities from new and existing accounts through expanded offerings and strategic partnerships
- Use a consultative sales approach to understand client objectives, uncover business insights, and recommend customized solutions
- Collaborate with cross-functional teams to develop strategic solutions and deliver proposals
- Work with Media Strategists, Content Studio, Product Team, Revenue Management, and Program managers on execution, packaging and pricing
- Monitor campaign performance, analyze results, and work with Ad Operations teams to optimize campaigns and improve client outcomes
- Analyze market trends, customer insights, campaign data and competitive intelligence to support revenue growth strategies in Western Canada
Requirements
- Bachelor's degree or related College diploma and/or minimum 8 years of professional experience in Advertising, Marketing, Media Sales, or a related field
- Demonstrated track record of achieving sales and revenue growth targets
- Established relationships with senior agency and client-side media buyers in Western Canada
- Strong strategic account planning skills to develop, retain and grow business
- Strong relationship building and business development skills
- Experience in solution-based selling with the ability to identify and address client needs
- Knowledge of digital marketing, data and programmatic advertising
- Experience with forecasting, pipeline management, and CRM systems
- Excellent communication, interpersonal and presentation skills
- Ability to collaborate with cross-functional teams and influence stakeholders at various levels
- Advanced proficiency in Microsoft Office applications, particularly Excel and PowerPoint
- Willing to travel within Western Canada
- Preferred: Experience working with agency clients and/or clients within Government, Education, Resources, and Financial Services sectors
- Preferred: Professional certification in Digital Marketing, Media Sales, Content Marketing, Advertising, or a related discipline
- Preferred: Experience in solution selling, content marketing and integrated solutions across print, digital, video, podcast and events
- Preferred: Strong understanding of both B2B and B2C marketing environments
Benefits
- Flexible work arrangements
- Training and mentorship opportunities
- Competitive compensation
- Hybrid work environment that promotes work-life balance
- Generous vacation
- Parental leave top-up
- Competitive health and dental benefits
- Defined Benefit pension plan
- Annual wellness subsidy
- Employee and family assistance program
- Free digital subscription to globeandmail.com
- 40% off other Globe products
- Education assistance for external training courses
- Lateral and upward advancement opportunities
- Formal and informal mentorship and collaborative peer-to-peer learning programs
- Internal and external opportunities for training and development
- Accommodation for applicants with disabilities
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