Paid media strategist guiding B2B companies’ campaign strategy across Google, LinkedIn, Meta, and Microsoft Ads. Leading senior client conversations and connecting ad spend to pipeline and revenue.
About the role
- Performance Marketing Lead scaling digital and offline acquisition for Total Life, a Medicare behavioral-health telehealth platform. Owning ROAS, CAC, creative testing, attribution, and budget allocation across North America.
Responsibilities
- Own full-funnel paid acquisition across Google, Meta, YouTube, Bing, Reddit, Quora, Nextdoor, native networks, and additional test channels
- Build traditional and offline demand-generation programs across direct mail, print, radio, CTV/linear, community events, and senior-center partnerships
- Manage blended CAC, channel-level ROAS, and cost per completed intake
- Direct ad-creative concepting, testing, and iteration
- Define measurement and attribution infrastructure for digital and offline-heavy funnels
- Present monthly budget-allocation plans, defend spending with data, and adjust plans as performance changes
Requirements
- Personally managed $30K+/month in spend on multiple individual channels
- Direct experience across both digital and traditional/offline channels, with real spend and results in both
- Demonstrable ROAS/CAC track record, including starting and ending performance, spend, timeframe, and optimization decisions
- Fluency with GA4, ad-platform reporting, and CRM systems; experience with HubSpot
- Comfortable using spreadsheets or SQL to validate platform reporting
- Aggressive testing discipline and willingness to discontinue underperforming ideas quickly
- Healthcare, Medicare, insurance, or another regulated-advertising category is a strong plus
- Experience marketing to seniors or adult children making decisions for parents is a strong plus
- Experience with direct response involving phone-based or human-assisted conversion paths is a strong plus
- Experience building a channel from zero is a strong plus
- Application must include one scaled channel with spend and ROAS/CAC results, one discontinued channel with learnings, and a first-90-days budget-allocation hypothesis
Benefits
- Equity options
- Health, dental, vision
- Generous PTO
- Remote-first with a home office or equipment stipend
- A learning/conference budget
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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