Direct Marketing Manager raising funds for Trillium Health Partners Foundation hospitals. Managing multichannel acquisition, retention, donor stewardship, testing, vendors, budgets, and four direct reports.
Responsibilities
Contribute to sizeable annual fundraising targets across the portfolio and manage the associated expense budget
Contribute to annual plans and budgets supporting long-term portfolio plans
Manage Direct Mail, Email, Monthly Giving, Door-to-Door, Face-to-Face Fundraising, and donor stewardship programs
Execute programs using a multi-channel approach across mail, email, telemarketing, digital fundraising, and face-to-face/door-to-door interactions
Support comprehensive testing plans, testing roadmaps, and A/B tests to optimize direct marketing metrics
Set budgets and annual KPIs; monitor donor retention, conversion, acquisition, active donor base, trends, and performance
Develop and implement strategies to attract new unrestricted giving through online, offline, face-to-face, door-to-door, and other direct marketing channels
Lead external vendor partners to deliver programs according to brand guidelines, goals, timelines, and KPIs
Manage vendor issues through resolution
Manage projects, delivering them on scope and on time or flagging issues
Collaborate with the Major Gift team on business rules for mid-level donor management and donor movement/upgrades
Work with Corporate Services to ensure timely and accurate gift processing, data pulls, and list management
Coach and mentor 4 direct reports
Build collaborative relationships within the Foundation, hospital departments, and vendors
Promote information sharing and collaboration across Foundation programs and teams
Stay current with hospital updates, health care topics, and relevant news
Requirements
5+ years of direct mail and email development and telemarketing program execution and measurement
University degree or diploma in business, marketing, communication, or a related discipline
Experience in door-to-door fundraising
Experience developing trigger-based and lifecycle-based automated communications
Strong understanding of direct marketing test-and-control methodology and key campaign success metrics
Experience using segmentation and predictive modelling for direct marketing campaigns
Experience managing vendor and supplier relationships
Strong interpersonal and relationship-building skills with donors, colleagues, and Foundation and Hospital stakeholders
Ability to work independently and efficiently while managing multiple projects, shifting priorities, and tight deadlines
Strong organizational and project management skills
Professional, articulate, sensitive, discreet, and appropriate demeanour
Strong analytical skills and business acumen
Strong proficiency with Microsoft Office, particularly PowerPoint, Excel, and Word
Donor/client database experience, including Raiser’s Edge and Luminate Online
A recognized fundraising certification or CFRE would be an asset
Hospital environment or health-related charity experience would be an asset
Donor stewardship experience would be an asset
Power BI and Fundraise Up experience would be an asset
Benefits
Hybrid work arrangement with 1 day per week in the office
Occasional work at hospital sites
Accommodation throughout the recruitment and selection process for applicants with disabilities
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