Customer marketing leader building advocacy, lifecycle programs, and communities for samdesk’s AI - powered risk detection platform. Driving engagement, referrals, adoption, and expansion revenue across global security teams.
About the role
- Direct Marketing Manager raising funds for Trillium Health Partners Foundation hospitals. Managing multichannel acquisition, retention, donor stewardship, testing, vendors, budgets, and four direct reports.
Responsibilities
- Contribute to sizeable annual fundraising targets across the portfolio and manage the associated expense budget
- Contribute to annual plans and budgets supporting long-term portfolio plans
- Manage Direct Mail, Email, Monthly Giving, Door-to-Door, Face-to-Face Fundraising, and donor stewardship programs
- Execute programs using a multi-channel approach across mail, email, telemarketing, digital fundraising, and face-to-face/door-to-door interactions
- Support comprehensive testing plans, testing roadmaps, and A/B tests to optimize direct marketing metrics
- Set budgets and annual KPIs; monitor donor retention, conversion, acquisition, active donor base, trends, and performance
- Develop and implement strategies to attract new unrestricted giving through online, offline, face-to-face, door-to-door, and other direct marketing channels
- Lead external vendor partners to deliver programs according to brand guidelines, goals, timelines, and KPIs
- Manage vendor issues through resolution
- Manage projects, delivering them on scope and on time or flagging issues
- Collaborate with the Major Gift team on business rules for mid-level donor management and donor movement/upgrades
- Work with Corporate Services to ensure timely and accurate gift processing, data pulls, and list management
- Coach and mentor 4 direct reports
- Build collaborative relationships within the Foundation, hospital departments, and vendors
- Promote information sharing and collaboration across Foundation programs and teams
- Stay current with hospital updates, health care topics, and relevant news
Requirements
- 5+ years of direct mail and email development and telemarketing program execution and measurement
- University degree or diploma in business, marketing, communication, or a related discipline
- Experience in door-to-door fundraising
- Experience developing trigger-based and lifecycle-based automated communications
- Strong understanding of direct marketing test-and-control methodology and key campaign success metrics
- Experience using segmentation and predictive modelling for direct marketing campaigns
- Experience managing vendor and supplier relationships
- Strong interpersonal and relationship-building skills with donors, colleagues, and Foundation and Hospital stakeholders
- Ability to work independently and efficiently while managing multiple projects, shifting priorities, and tight deadlines
- Strong organizational and project management skills
- Professional, articulate, sensitive, discreet, and appropriate demeanour
- Strong analytical skills and business acumen
- Strong proficiency with Microsoft Office, particularly PowerPoint, Excel, and Word
- Donor/client database experience, including Raiser’s Edge and Luminate Online
- A recognized fundraising certification or CFRE would be an asset
- Hospital environment or health-related charity experience would be an asset
- Donor stewardship experience would be an asset
- Power BI and Fundraise Up experience would be an asset
Benefits
- Hybrid work arrangement with 1 day per week in the office
- Occasional work at hospital sites
- Accommodation throughout the recruitment and selection process for applicants with disabilities
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