Content & Narrative Lead defining Trulioo’s story as a digital identity verification company. Building editorial, research, multimedia, and AI-enabled content systems.
Responsibilities
Build and own Trulioo’s narrative across PR, thought leadership, and editorial content
Develop category language around verified identity, verified risk, defensible decisioning, and systems of trust
Own the website as a narrative-focused surface
Turn company data on fraud patterns, identity risk, and verification trends into original research and benchmark reports
Develop video and multimedia content with a consistent company voice
Build systems for brand voice, tone, and messaging that can be used by the team and AI tools
Establish feedback loops to measure content impact, AI search visibility, and audience persuasion
Manage agency partners
Hire, ramp, and direct a lean editorial team
Build ideation, workflow, social listening, and content-engine agents
Write and edit high-impact content personally
Prepare executives and internal spokespeople for press and narrative-sensitive moments
Identify whitespace and partner with the risk team on regulations, perspectives, and market analysis
Collaborate with product and product marketing so launches carry the narrative forward
Leverage AI and emerging technologies to improve productivity, decision-making, and work processes
Requirements
Built an editorial voice from close to nothing rather than merely scaling an existing one
Experience building AI agents that enable workflows and improve quality
Practical experience judging where AI helps content and where it diminishes brand quality
Willingness to ship work quickly and refine it publicly
Preference for working with a small team and creating leverage
Familiarity with regulatory, fintech, or compliance trade coverage
Ability to understand content broadly across the organization
Human-crafted cover letter required, including the requested perspectives on continuous identity verification
Willingness to work from the Vancouver office three days per week on a hybrid model, or qualify for remote consideration
Legal eligibility to work in Canada is requested in the application form
Benefits
Health, dental, and vision coverage
Retirement plans with company match
Paid time off
Parental leave
Annual education & training stipend equivalent to $1,000 in local currency
Flexible hybrid working environment
Weekly lunches
Quality coffee
Regular social events
Parent rooms at many locations
On-site gyms at many locations
Comfortable lounges
Adaptable workstations
Wellness workshops and events
Complimentary Headspace subscription
Employee Resource Groups
Trust, autonomy, and professional and personal growth opportunities
Senior editor leading mortgage and real estate content for Ratehub, a Canadian fintech helping consumers make better financial choices. Developing editorial strategy, expert analysis, and media - facing content.
Responsable de contenus SEO pilotant la production, la qualité et l’automatisation éditoriales. Coordination de rédacteurs et optimisation des contenus pour des clients PME et Grands Comptes.
Senior content strategist leading audits, governance and CMS migration for Aequilibrium’s Canadian multi - site digital modernization initiative. Transforming large content estates into sustainable user experiences.
Senior communications manager shaping CBC/Radio - Canada’s corporate content, editorial and social media strategy. Leading national campaigns, social channels and editorial teams for Canada’s public broadcaster.
Website Content Strategist creating SEO - driven content for POD Marketing, a full - service marketing, consulting, and HR agency. Managing client accounts, brand voice, content quality, and contractor work.
Director leading B2B content strategy for Emburse, which automates corporate expenses and invoices. Connecting editorial, SEO, AI discovery, and campaigns to pipeline growth.
Content Manager growing Digitail’s veterinary technology brand through platform - native video and social content. Editing, publishing, and capturing stories at clinics and industry events across North America.
Content Marketing Manager shaping DealMaker’s fintech capital - raising narrative. Building multi - channel content strategies that educate audiences and drive pipeline.
Senior Director leading Content & Community at We Are Social, a socially - led creative agency. Fostering innovation and managing teams to drive impactful social strategies.
Senior Growth Marketing Manager focusing on content and email programs to empower job seekers. Lead the editorial content lifecycle and drive organic growth in a fast - growing AI - focused startup.