Content & Narrative Lead defining Trulioo’s story as a digital identity verification company. Building editorial, research, multimedia, and AI-enabled content systems.
Responsibilities
Build and own Trulioo’s narrative across PR, thought leadership, and editorial content
Develop category language around verified identity, verified risk, defensible decisioning, and systems of trust
Own the website as a narrative-focused surface
Turn company data on fraud patterns, identity risk, and verification trends into original research and benchmark reports
Develop video and multimedia content with a consistent company voice
Build systems for brand voice, tone, and messaging that can be used by the team and AI tools
Establish feedback loops to measure content impact, AI search visibility, and audience persuasion
Manage agency partners
Hire, ramp, and direct a lean editorial team
Build ideation, workflow, social listening, and content-engine agents
Write and edit high-impact content personally
Prepare executives and internal spokespeople for press and narrative-sensitive moments
Identify whitespace and partner with the risk team on regulations, perspectives, and market analysis
Collaborate with product and product marketing so launches carry the narrative forward
Leverage AI and emerging technologies to improve productivity, decision-making, and work processes
Requirements
Built an editorial voice from close to nothing rather than merely scaling an existing one
Experience building AI agents that enable workflows and improve quality
Practical experience judging where AI helps content and where it diminishes brand quality
Willingness to ship work quickly and refine it publicly
Preference for working with a small team and creating leverage
Familiarity with regulatory, fintech, or compliance trade coverage
Ability to understand content broadly across the organization
Human-crafted cover letter required, including the requested perspectives on continuous identity verification
Willingness to work from the Vancouver office three days per week on a hybrid model, or qualify for remote consideration
Legal eligibility to work in Canada is requested in the application form
Benefits
Health, dental, and vision coverage
Retirement plans with company match
Paid time off
Parental leave
Annual education & training stipend equivalent to $1,000 in local currency
Flexible hybrid working environment
Weekly lunches
Quality coffee
Regular social events
Parent rooms at many locations
On-site gyms at many locations
Comfortable lounges
Adaptable workstations
Wellness workshops and events
Complimentary Headspace subscription
Employee Resource Groups
Trust, autonomy, and professional and personal growth opportunities
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