Sales Development Representative generating Canadian leads for Valutico’s B2B valuation platform. Qualifying financial - services prospects and booking meetings through outbound calls, email, and social outreach.
About the role
- Senior outbound SDR building enterprise sales pipelines for Trulioo, a global digital identity verification company. Leading personalized multi-channel prospecting, mentoring junior SDRs, and partnering with Account Executives in Vancouver’s hybrid office.
Responsibilities
- Conduct market research on targeted accounts to identify key contacts and roles aligned with the Ideal Customer Profile.
- Develop and execute personalized outreach strategies for enterprise decision-makers.
- Use Salesforce to create, manage, and analyze account lists, re-engage stale leads, and drive them back into the sales funnel.
- Lead outbound account sequences using calls, emails, video, and social media.
- Mentor and guide junior SDRs.
- Collaborate with marketing, SDR, and sales teams on messaging and goals.
- Maintain accurate and current client interaction data in Salesforce CRM.
- Transition qualified leads to Account Executives with detailed context.
- Use Salesforce, Salesloft, Apollo, Sales Navigator, Gong, and other tools to maximize efficiency.
- Monitor industry trends and improve outreach strategies based on insights and feedback.
- Leverage AI tools for prospect research, personalized outreach, task automation, and sales-efficiency optimization.
Requirements
- 2+ years of demonstrated success in a sales development role
- Strong track record of building and maintaining a sales pipeline, especially through outbound outreach
- Exceptional verbal and written communication skills
- Ability to distill complex ideas into clear, actionable messages
- Ability to adapt messaging to different industries, roles, and sales-cycle stages
- Ability to articulate the platform’s value proposition and customer stories
- Proven leadership and mentorship experience
- Strong time management and ability to manage multiple priorities
- Effective prospect planning and collaboration with Account Executives
- Strong understanding of CRM systems, sales outreach platforms, and social media tools
- Experience using AI tools for prospecting, research, communication, and workflow efficiency
- Ability to apply sound judgment when using AI-generated content
- Experience in a fast-paced startup environment is a plus
- Resilient and adaptable approach
- Solution-oriented mindset
- Proactive commitment to continuous learning and staying current with industry trends and best practices
- Nice-to-have: Salesforce and advanced CRM/sales outreach platform experience
- Nice-to-have: Extensive outbound sales experience with enterprise-level accounts
- Nice-to-have: Strong problem-solving skills and demonstrated sales results
- Nice-to-have: Innovative approach to prospect engagement
- Legally eligible to work in Canada
- Able to work from the Vancouver office three days per week on a hybrid model
Benefits
- Health coverage
- Dental coverage
- Vision coverage
- Retirement plans with company match
- Paid time off
- Parental leave
- Annual education & training stipend equivalent to $1,000 in local currency
- Flexible hybrid working environment
- Weekly lunches
- Quality coffee
- Regular social events
- Parent rooms at many locations
- On-site gyms at many locations
- Comfortable lounges
- Adaptable workstations
- Wellness workshops and events
- Complimentary Headspace subscription
- Employee Resource Groups
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