About the role

Senior Marketing Manager at Trust Wallet developing marketing strategies and leading campaigns for Web3. Engaging with crypto communities and overseeing product marketing initiatives.

Responsibilities

Develop and own integrated marketing strategies across acquisition, retention, and brand — aligned to product launches, ecosystem milestones, and market cycles
Lead end-to-end campaign execution across Web3-native channels and performance channels
Define positioning and messaging for new product features and market segments in partnership with Product and BD
Set, track, and report on marketing KPIs — DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice - all leading to company level OKRs
Own budget allocation across channels with a relentless focus on efficiency and ROI
Drive community engagement strategies across Discord, Telegram, and X — building loyal user cohorts, not just follower counts
Identify and activate KOL/influencer partnerships that are credible within the Web3 ecosystem
Collaborate with BD and ecosystem partners on co-marketing campaigns and joint growth initiatives
Work closely with Product to shape go-to-market plans for new features, chain integrations, and partner launches
Partner with internal teams to produce high-quality creative that resonates with both crypto natives and mainstream users

5–8 years of marketing experience, with at least 3 years in a crypto, DeFi, or Web3 company (wallet, exchange, L1/L2 protocol, or DeFi platform strongly preferred)
Demonstrable track record of owning and scaling multi-channel campaigns with measurable growth impact
Prior experience in a generalist or "full-stack" marketing role — able to move across brand, growth, content, and product marketing fluidly
You *are* the user: genuinely degen, active on-chain, with a wallet history and ecosystem network to prove it
Dune and Nansen are daily tabs; proficient in Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)
Treats every initiative as a testable experiment; hunts for signal, quick wins, and strategic bets in the numbers
Moves between a scrappy activation and a long-horizon strategic initiative in the same day without dropping quality
Bilingual in English and Mandarin.

Excellent learning and career development opportunities.
Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.
Tackle fast-paced, challenging and unique projects.
Work in a truly global organization, with international teams and a flat organizational structure.
Work fully remotely with flexible working hours.
Enjoy competitive salary and benefits.