Demand Generation Manager driving paid acquisition and funnel optimization for Copper, a Google Workspace - integrated CRM. Improving pipeline, conversion and revenue through experimentation, attribution and channel performance.
About the role
- Senior Paid Social Marketing Manager scaling profitable acquisition for Upstart’s Personal Loans business. Owning social campaigns, creative testing, audience strategy, analytics, and media budgets.
Responsibilities
- Own and optimize paid social and video acquisition for Personal Loans
- Manage campaign strategy, setup, bidding, budgets, pacing, and performance across key platforms
- Establish channel strategy and manage execution with the media agency
- Evaluate agency recommendations and maintain accountability to volume, CAC, and profitability goals
- Make media investment and optimization decisions using performance data
- Develop and execute creative strategy with Creative and agency teams
- Build testing frameworks, messaging hypotheses, format strategies, production priorities, and creative performance analysis
- Build and refine prospecting, retargeting, customer-list, lookalike, and other audience strategies
- Drive geo-list targeting and geographic experimentation with the analytics team
- Design and analyze tests across audiences, creative, bidding, placements, geographies, and funnel experiences
- Partner with Analytics, Product Marketing, Creative, Lifecycle, and Growth Product teams to improve the acquisition funnel from impression through funded loan
- Manage and forecast significant media budgets while balancing growth, customer volume, and contribution economics
Requirements
- 7+ years of experience in performance marketing or digital media buying
- Significant hands-on experience managing paid social and video campaigns
- Proven experience owning and scaling paid social acquisition programs against CAC, CPA, ROI, revenue, or profitability goals
- Expertise in paid social platforms, including campaign structure, bidding, budgeting, audience management, creative testing, and performance optimization
- Experience partnering with external media agencies
- Experience developing or executing paid media creative strategy
- Strong analytical skills; ability to interpret channel and funnel data, design experiments, and make investment decisions in ambiguous environments
- Experience using geographic targeting, geo experiments, customer lists, or audience segmentation to improve acquisition efficiency and measure incrementality
- Preferred: experience in regulated or longer consideration-cycle verticals such as financial services, fintech, lending, insurance, or marketplaces
- Preferred: experience launching and scaling new channels or products from zero to one
- Preferred: experience working with product and engineering teams to improve landing pages, funnels, and on-site conversion
- Ability to work within East/West Coast time zones
Benefits
- Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
- Retirement benefits including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
- Comprehensive medical, dental, vision, and wellness coverage/resources
- Supplemental health coverage for Canada
- Health Savings Account contributions for eligible plans (US only)
- Life insurance and disability coverage
- Paid time off, sick leave, and company holidays
- Paid family and parental leave
- Family-centered fertility, parenthood, and caregiving benefits
- Employee Assistance Program offering mental health support and life-centered resources
- Financial planning tools and financial concierge service (US only)
- Annual wellness allowance
- Annual productivity allowance for relevant tools and resources
- Team events, all-company updates, and employee resource groups
- Catered lunches and fully stocked micro-kitchens at offices
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