Account Manager owning eCommerce client relationships for a performance marketing agency. Translating campaign data into full - funnel strategy, team alignment, and client retention.
About the role
- Account Manager guiding client strategy and digital marketing projects at VERB, a Halifax-based agency. Managing relationships, budgets, timelines, campaigns, and web development from Discovery to Launch.
Responsibilities
- Independently manage client relationships and projects, proactively offering sound solutions to issues
- Foster and nurture positive working relationships with internal and external clients through frequent, professional, strategic communication
- Identify opportunities to grow accounts by proposing and introducing new solutions and services based on clients' needs
- Oversee marketing retainers and projects, including Social/SEO/GEO retainers, Paid Media, and campaigns, in partnership with subject matter experts
- Oversee and manage small to medium-scale web development and digital marketing projects from Discovery to Launch
- Manage overall project timelines with support from Project Managers and Account Coordinators
- Manage overall project budgets and find efficiencies while keeping projects within scope
- Collaborate with relevant VERB departments and engage subject matter experts on projects and new initiatives
- Maintain working knowledge of client brand standards and assets
- Uncover and articulate research, insight, and strategic models to advance clients' business interests
- Mentor Account Coordinators, supporting career development and onboarding as necessary
- Champion positive employee morale by encouraging and energizing the wider VERB team
Requirements
- 3-4 years of relevant agency experience
- Post-secondary education in marketing, advertising, business, communications, public relations, or equivalent experience
- Demonstrated ability to present to clients and internal management
- Demonstrated experience in digital marketing
- Proficiency in administrative tasks, i.e., building decks, pulling together budgets, completing contact reports, etc.
- Ability to manage timelines and budgets while collaborating with subject matter experts who own execution
- Highly proactive and demonstrates initiative to find creative solutions to problems
- Working understanding of SEO/GEO, SEM, web analytics, social and traditional media
- Strong attention to detail
- Excellent written and verbal communication
- Highly organized with the ability to function in a fast-paced business environment
Benefits
- Vacation time available on day one
- Extra bonus week off during holiday closure
- Annual travel credit for non-work-related adventures
- Free office snacks and drinks
- Premium share option for Group Health Insurance (medical, dental, vision)
- $1000 annual allowance toward a Health Spending OR Wellness Spending Account
- Company matching RRSP program
- Top up for Parental/Pregnancy leave
- Hybrid work arrangements (3 days in office per week for local)
- Transit and fitness discounts
- Recreational sports teams and social event
- Professional and Personal Development opportunities
- Internal recognition programs
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