About the role

Performance Media Coordinator supporting paid search and social campaigns at VERB, a Halifax digital marketing and technology agency. Implementing optimizations, reporting, billing, analytics, and client account coordination.

Responsibilities

Support implementation of optimization tactics across Google, Facebook, Bing, Metasearch, and other relevant paid media channels
Track client tickets and implement updates under Analyst or Strategist direction
Coordinate media accounts through note taking and dashboard reviews
Support accurate and timely invoicing and billing
Develop understanding of Google, Bing, Metasearch, and Facebook toolsets by working with strategists
Assist strategists with reports and insights
Monitor campaign budgets and results, escalating issues as required
Attend client status calls as required
Optimize campaigns based on goals and review analytics
Support traditional and third-party vendor research and campaigns
Proof dashboards for accuracy before status meetings
Maintain knowledge of industry best practices and technology developments
Draft search and social copy as required

1-2 years of marketing experience (can include Co-Op placements)
Post-secondary education in advertising, marketing, journalism, business, or relevant experience
Avid interest in measuring success by numbers and ability to share those insights with clients in an easy-to-understand way
Demonstrated ability to present and speak to clients professionally and confidently
Strong attention to detail
Excellent written and verbal communication with experience presenting to clients
Highly organized with the ability to function in a fast-paced business environment
Ability to be in office 3 days per week as per our hybrid policy