Paid Media Specialist managing LinkedIn, Meta and Reddit campaigns for a B2B technology company. Optimizing performance, budgets and pipeline - focused demand generation.
About the role
- Senior marketing leader shaping product positioning, campaigns, and sales enablement for veritree, a climate-tech company verifying global restoration impact. Leading marketing teams and partner expansion.
Responsibilities
- Own veritree's positioning, messaging, and value proposition architecture across its solution portfolio and ecosystem packages
- Own segment and ideal customer profile messaging frameworks and project-to-buyer matching logic
- Own the product catalogue and commercial pricing guidance with Revenue and Finance
- Direct development of the canonical project library and define sales-readiness standards
- Own competitive and category positioning and feed buyer insights back into Forest and Product
- Own veritree's master narrative and impact story across worker, community, and ecosystem layers
- Set claims standards, provide final sign-off, and maintain the claims register
- Set brand voice and editorial standards across product, campaign, and co-marketing
- Direct acquisition campaign concepts, launch campaigns, gated content, lead magnets, nurture logic, and ABM plays
- Set campaign narrative calendars and review campaign performance
- Direct co-marketing with existing partners, including case studies, announcements, impact narratives, awards, and activations
- Partner with Customer Success on retention and expansion stories
- Create sales talk tracks, proof points, playbooks, objection handling, and training
- Audit metric changes and ensure accurate use across marketing and partner assets
- Design training for AEs, BDRs, and CSMs and measure adoption through call reviews
- Serve as senior narrative expert on live sales calls when needed
- Own cross-functional launch checklists, readiness gates, internal product communication, and portfolio availability
- Lead, coach, and develop a team across product marketing, campaign, and co-marketing
- Set priorities, manage content-request intake, and build planning, review, and performance rhythms
Requirements
- Exceptional writing and storytelling ability
- 7–10+ years in product marketing, brand or content strategy, or a comparable narrative-led commercial role, with meaningful product marketing ownership
- 3+ years managing marketers, or clear evidence of leading and developing others
- Track record of packaging complex or technical subject matter into positioning, narratives, and sales-adopted assets
- Demonstrated sales enablement experience, including playbooks, proof-point libraries, and training programs
- Demand-generation fluency, including acquisition campaigns, gated content, nurture, and ABM
- Genuine appetite for technical and scientific subject matter and discipline to represent it accurately
- Experience owning cross-functional processes such as launch checklists, readiness gates, and intake-to-market workflows
- Fluency with HubSpot and enablement tooling
- Comfort with marketing analytics
- Experience using AI to make knowledge accessible at the point of need
- Nice to have: experience in tree planting, forestry, carbon markets, sustainability, or nature-based solutions
- Nice to have: familiarity with ESG and nature reporting frameworks, including CSRD, TNFD, SBTi, and CDP
- Nice to have: experience with MRV methodologies, remote sensing, or field data collection technology
- Nice to have: background in social impact measurement or community development
- Nice to have: experience building AI-assisted knowledge bases or enablement tooling for live call support
Benefits
- Extended health, dental, and vision benefits
- Health Spending Account (HSA)
- Lifestyle Spending Account (LSA)
- Vacation
- Personal days
- 4-week remote work program each year
- Flexible, hybrid work environment
- Professional development and training opportunities
- Employee discount with tentree
- Salary progression tied to sustained performance
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