Contract Content Migration Specialist migrating bilingual nonprofit content from Drupal to a headless CMS. Preserving metadata, media, relationships and redirects through launch.
About the role
- Senior Content Marketing Manager driving SEO, GEO, social, and content operations for Wagepoint’s payroll software. Growing reach and qualified demand among Canadian small businesses and accounting professionals.
Responsibilities
- Own the day-to-day social editorial calendar across Wagepoint’s priority channels
- Create platform-native copy, schedule and publish approximately five social posts per week
- Balance educational, brand, product, customer and timely content
- Repurpose blogs, guides, webinars, videos, research and customer insights into channel-specific social stories
- Partner with design and internal subject-matter experts on briefs, visual direction and approvals
- Track social performance, test formats and messages, and recommend what to repeat, stop or change
- Translate technical SEO, search demand, AI-search behaviour and audience insights into a prioritized content backlog
- Create content briefs based on questions and intent from SMB and accounting/bookkeeping audiences
- Optimize on-page elements, structure, metadata and internal links
- Collaborate with technical SEO/GEO and web partners on recommendations, dependencies and measurement
- Monitor rankings, qualified organic traffic, engagement and conversion signals
- Write and edit social copy, conversion copy, product and campaign content, resource updates and web copy
- Gather customer questions, objections, successes and friction from Sales, Customer Success and other customer-facing teams
- Edit work from internal contributors, specialists and partner advocates for structure, accuracy, voice and usefulness
- Use AI for research, ideation, repurposing and quality checks while maintaining human judgment and accountability
- Manage editorial calendars, briefs, reviews and handoffs
- Define priority audience, distribution plan and desired next action for larger content initiatives
- Build systems for repurposing, evergreen refreshes, content governance and asset reuse
- Maintain monthly content performance reporting tied to audience growth, engagement, qualified traffic and conversion
- Identify workflow bottlenecks and improve priorities, roles and processes
- Report directly to the Director, Content & Brand
Requirements
- About seven or more years of experience in content marketing, digital marketing or social content, or equivalent evidence of operating at this level
- Portfolio demonstrating strong writing and editing across formats, including personally created and improved or directed work
- Hands-on ownership of brand social channels, including editorial planning, publishing, measurement and iteration
- Practical SEO/GEO experience, including search intent, content briefs, on-page optimization, internal linking, content refreshes and performance analysis
- Ability to make complex subjects understandable without losing accuracy, especially where facts, regulations or customer trust matter
- Comfort using analytics and channel tools to make decisions
- Experience with tools such as HubSpot and Agorapulse; exact tool matches not required
- Strong project judgment in a lean, remote environment
- Bonus: experience in Canadian payroll, accounting, bookkeeping, fintech, HR technology, B2B SaaS or another complex or regulated category
- Bonus: experience marketing to small business owners and/or professional advisors
- Bonus: experience with data-led content, webinars, video or integrated campaign distribution
- Bonus: familiarity with emerging search behaviour, AI-assisted discovery and content designed to earn citations or recommendations beyond traditional search results
Benefits
- Professional development opportunities
- New experiences and career growth
- Flexible, autonomous remote work
- Virtual interviews
- Inclusive and supportive hiring process
- Mental wellness and inclusion commitment
- AI-supported application review with final human decisions
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