Full-Stack Digital Strategist

Posted 43 minutes ago

Apply Now

Resume Score

Check how well your resume matches this job before you apply.

Sign in to check score

About the role

  • Full-Stack Digital Strategist developing multi-channel campaigns for luxury hotels, resorts, and experiential travel brands. Optimizing paid media, SEO, tracking, funnels, and client performance.

Responsibilities

  • Run strategy sessions and client calls
  • Monitor and optimize clients’ organic and paid performance
  • Implement paid advertising campaigns
  • Maintain data quality and implement tracking
  • Provide data-driven insights
  • Contribute to process and service development
  • Develop industry-specific hospitality expertise
  • Define and execute comprehensive, multi-channel digital strategies for luxury hotels, resorts, ranches, and experiential travel clients
  • Collaborate with the Digital Marketing team, developers, and project managers
  • Attend company town halls, culture-building events, and mandatory in-person meetings

Requirements

  • Soft skills/people skills are a must
  • Proficient in GA4 and data presentation with strong digital marketing knowledge
  • Skilled in Google Tag Manager for cross-domain and e-commerce tracking
  • Experienced in identifying and resolving tracking errors
  • Proficient in developing, managing, and reporting on paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and Microsoft Ads
  • Proficient in building and optimizing SEO strategies, including technical error resolution and understanding search engine algorithms
  • Skilled with SEO tools such as Semrush
  • Experienced in high-paced agency environments with multiple clients and projects
  • Able to autonomously solve problems and turn strategic input into execution while nurturing client relationships
  • Skilled in developing and implementing optimized funnels
  • Collaborative approach with developers and project managers for continuous website improvement
  • Familiarity with Microsoft Clarity, Crazy Egg, or Hotjar
  • Knowledge of best-practice management techniques for industry-standard platforms
  • Hospitality advertising experience on TripAdvisor, OTAs such as Expedia and Booking.com, and metasearch is a bonus
  • Experience with hospitality technology such as SynXis, TravelClick, Revinate, The Hotels Network, TripTease, or HotelChamp is a bonus
  • Google certifications are a bonus
  • Additional French or Arabic language skills are a bonus
  • Experience with Google Data Studio is a bonus
  • Experience in CRO, identifying website friction points, and conducting A/B and multivariate testing is a bonus
  • Attendance at mandatory team or department meetings requiring in-person presence
  • Attendance at scheduled company town halls and culture-building events

Benefits

  • 15 days of vacation (3 weeks) to start
  • Extended health and medical benefits
  • $1000 annual health and wellness spending account for you and your family
  • Profit share program
  • $30 home office stipend per pay period
  • $1000 one-time home office setup payment on first pay
  • Provided MacBook for work use
  • Flexible working hours and days
  • Ability to work remotely or from the Vancouver office
  • Extended Christmas holidays
  • Extended Easter weekend (Easter Monday & Easter Friday)
  • Winter holiday party
  • Ability to work from another country to extend a vacation or time in your home country
  • Parental leave salary top-up during your first month’s leave
  • Travel required for in-person events covered in accordance with Company policy

Job type

Full Time

Experience level

Mid levelSenior

Salary

CA$75,000 - CA$85,000 per year

Degree requirement

No Education Requirement

Location requirements

HybridVancouverCanada

Report this job

Found something wrong with the page? Please let us know by submitting a report below.