Full-Stack Digital Strategist developing multi-channel campaigns for luxury hotels, resorts, and experiential travel brands. Optimizing paid media, SEO, tracking, funnels, and client performance.
Responsibilities
Run strategy sessions and client calls
Monitor and optimize clients’ organic and paid performance
Implement paid advertising campaigns
Maintain data quality and implement tracking
Provide data-driven insights
Contribute to process and service development
Develop industry-specific hospitality expertise
Define and execute comprehensive, multi-channel digital strategies for luxury hotels, resorts, ranches, and experiential travel clients
Collaborate with the Digital Marketing team, developers, and project managers
Attend company town halls, culture-building events, and mandatory in-person meetings
Requirements
Soft skills/people skills are a must
Proficient in GA4 and data presentation with strong digital marketing knowledge
Skilled in Google Tag Manager for cross-domain and e-commerce tracking
Experienced in identifying and resolving tracking errors
Proficient in developing, managing, and reporting on paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and Microsoft Ads
Proficient in building and optimizing SEO strategies, including technical error resolution and understanding search engine algorithms
Skilled with SEO tools such as Semrush
Experienced in high-paced agency environments with multiple clients and projects
Able to autonomously solve problems and turn strategic input into execution while nurturing client relationships
Skilled in developing and implementing optimized funnels
Collaborative approach with developers and project managers for continuous website improvement
Familiarity with Microsoft Clarity, Crazy Egg, or Hotjar
Knowledge of best-practice management techniques for industry-standard platforms
Hospitality advertising experience on TripAdvisor, OTAs such as Expedia and Booking.com, and metasearch is a bonus
Experience with hospitality technology such as SynXis, TravelClick, Revinate, The Hotels Network, TripTease, or HotelChamp is a bonus
Google certifications are a bonus
Additional French or Arabic language skills are a bonus
Experience with Google Data Studio is a bonus
Experience in CRO, identifying website friction points, and conducting A/B and multivariate testing is a bonus
Attendance at mandatory team or department meetings requiring in-person presence
Attendance at scheduled company town halls and culture-building events
Benefits
15 days of vacation (3 weeks) to start
Extended health and medical benefits
$1000 annual health and wellness spending account for you and your family
Profit share program
$30 home office stipend per pay period
$1000 one-time home office setup payment on first pay
Provided MacBook for work use
Flexible working hours and days
Ability to work remotely or from the Vancouver office
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