Principal Scientist leading research and development for Kraft Peanut Butter in Canada. Collaborating with teams to drive product development and ensure quality standards.
About the role
- Senior Researcher applying mixed-methods research to shape product decisions at innovative AI-native company Webflow. Partnering across teams to deliver actionable insights and inform design decisions.
Responsibilities
- Lead end-to-end research for a significant product area.
- Independently scope and deliver research that shapes decisions, structuring ambiguous questions into clear learning plans and execution paths.
- Partner with Product, Design, Data, and Engineering to align on decision boundaries, timelines, and tradeoffs.
- Run multi-method studies across discovery, concepting, prototyping, and post-launch learning.
- Build scalable, AI-native research practices.
- Use AI to accelerate synthesis and sensemaking (e.g., clustering notes, proposing hypotheses, mapping pain points), while applying strong validation habits.
- Build lightweight, repeatable workflows (templates, prompts, checklists) that increase research throughput without compromising rigor.
- Share practical AI workflows with teammates and partners; model responsible, privacy-preserving use.
- Deliver high-signal qualitative research that informs product & design.
- Plan and run strong qualitative studies (interviews, concept tests, usability tests, evaluative walkthroughs, diary studies, etc).
- Translate raw signals into clear themes, frameworks, and implications that teams can act on quickly and confidently.
- Facilitate working sessions that help teams converge on shared understanding and next steps.
- Bring quantitative grounding (without needing to be a specialist).
- Triangulate qualitative insights with product usage signals and business context (e.g., KPIs like conversion, activation, adoption, retention, etc).
- Design and execute surveys when appropriate (questionnaire design, sampling, analysis).
- Conduct primary and secondary analysis (e.g., statistical comparisons, trend analysis, segmentation cuts as appropriate).
- Synthesize evidence into decision-ready narratives.
- Combine multiple sources of evidence into crisp insights that clarify tradeoffs, risks, and opportunities.
- Communicate clearly in both async and live formats; tailor storytelling to PM, Design, Eng, Data, and leadership audiences.
Requirements
- Graduate degree or relevant experience.
- 5+ years in user/product/UX research (or closely related fields).
- Demonstrated ability to independently lead mixed-methods research that directly informs product and design decisions.
- Strong qualitative portfolio (at least 2 case studies showing your role, methods, synthesis, and impact).
- Quantitative grounding: survey design and analysis, and comfort working with product/business metrics.
- Experience partnering closely with Data/Analytics teams and using behavioral data to sharpen research.
- Experience enabling self-serve research or elevating research practices via templates, systems, or lightweight training.
Benefits
- Ownership in what you help build.
- Health coverage that actually covers you.
- Support for every stage of family life.
- Time off that’s actually off.
- Wellness for the whole you.
- Invest in your future.
- Monthly stipends that flex with your life.
- Bonus for building together.
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