Responsable marketing B2B chez Boostalab, entreprise québécoise de développement des compétences relationnelles. Optimisation des ventes organisationnelles et croissance de la boutique de formations en ligne.
About the role
- Marketing Manager/Lead building BiG’s global B2B marketing strategy for Yodo1’s mobile gaming IP licensing and partnerships division. Driving demand generation, thought leadership, and measurable commercial pipeline.
Responsibilities
- Own and build BiG’s full-funnel marketing strategy, including positioning, demand generation, brand, content, events, and marketing operations
- Define positioning, messaging, target audiences, channel strategy, and marketing roadmap across China and international markets
- Build and improve marketing capabilities, processes, systems, and operating rhythm
- Partner with Business Development and Licensing to generate qualified opportunities and accelerate commercial conversations
- Develop demand-generation strategies and campaigns for game developers, licensors, and partners
- Own content and thought-leadership strategy across LinkedIn, WeChat, webinars, industry media, case studies, customer stories, and other channels
- Develop marketing strategies for ChinaJoy, Gamescom, GDC, webinars, partner announcements, and IP launches
- Identify and develop stories around partnerships, market trends, customer success, IP opportunities, and BiG’s gaming ecosystem position
- Establish KPIs and reporting frameworks for pipeline, lead generation, engagement, brand visibility, and commercial objectives
- Use data to expand, change, automate, or stop activities
- Use AI and automation to redesign workflows, improve output quality and speed, generate leads, and reduce manual work
- Own and optimize the marketing technology stack, including HubSpot, CRM workflows, email automation, landing pages, analytics, and supporting tools
- Build scalable lead-generation and nurturing processes with Business Development
- Coordinate external agencies, freelancers, partners, and internal stakeholders
- Execute critical campaigns, content, pages, communications, or workflows when necessary
- Continuously evaluate and evolve BiG’s marketing function as the business, product offering, and partnerships grow
Requirements
- 5+ years of experience in B2B marketing, gaming, technology, SaaS, licensing, entertainment, or another relevant sector
- Experience owning marketing strategy, not only executing campaigns designed by others
- Ability to translate commercial or business objectives into marketing priorities, plans, and measurable outcomes
- Experience building or significantly improving a marketing function, capability, process, channel, or program from 0 to 1
- Strong independent judgment and ability to operate with limited structure or predefined processes
- Strong understanding of B2B demand generation, content marketing, lifecycle marketing, brand positioning, and marketing operations
- Experience using HubSpot or equivalent CRM/marketing automation platforms
- Practical experience using AI tools and automation within marketing workflows
- Strong analytical skills and experience defining KPIs, measuring performance, and making data-based prioritization decisions
- Strong project and stakeholder-management skills
- Excellent written and verbal communication skills in English
- Ability to operate effectively across global, distributed teams
- Genuine interest in gaming, entertainment, IP, and technology
- Native Chinese (Mandarin) is a must-have
Benefits
- Allowance to purchase your own device or equipment
- Variable compensation through the annual bonus program
- Work from anywhere in the world
- Flexible hours
- Unlimited paid time off
- Flexible currency of payment
- Trust and freedom to try, fail, learn fast, and make a real impact
- Career acceleration and growth opportunities
- Direct access to management for pitching ideas
- Energetic, fast-learning, supportive, and diverse global team community
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Marketing Generalist supporting BRC’s marketing campaigns, showroom tours, product launches, and sales presentations. Coordinating samples, promotional merchandise, projects, suppliers, and internal stakeholders.
Senior Marketing Manager leading growth strategy, digital lead generation, and commercial marketing for Rentokil Terminix’s Canadian pest - control business. Managing agencies, martech, media budgets, and executive investment cases.
Brand and editorial marketer building TLDR’s content engine for its 8M - subscriber tech newsletter network. Defining voice, editorial strategy, data - driven insights, and Sales - supporting B2B assets.
Trade Marketing Representative driving territory sales, distribution, merchandising, and retailer relationships for BAT’s multi - category tobacco products. Managing performance in Airdrie’s highly regulated market.
Conseiller SEO chez Beneva, assureur et fournisseur de services financiers. Développement de stratégies organiques, audits techniques et optimisation de contenus et performances numériques.
Director of Field Marketing driving regional demand for Quandri’s AI - powered insurance software. Building scalable field programs, managing events and budgets, and growing a regional marketing team.
Sun Life director leading advisor marketing, channel enablement and advisor experience across wealth and insurance. Driving advisor engagement, product adoption, client acquisition and sales growth.
Technical Marketing Manager creating story - driven, AI - assisted demos for OpenText’s information management solutions. Building enablement assets that connect technology to customer business outcomes.
Senior Marketing Manager building Niricson’s marketing engine for AI - powered infrastructure inspection technology. Leading product marketing, sales enablement, customer storytelling, and global brand strategy.