Field Marketing Specialist executing events for MaintainX, a mobile work - execution platform for industrial teams. Driving pipeline through trade shows, conferences, webinars, and event marketing.
About the role
- Lifecycle marketing specialist building CRM journeys for Zen Educate, an education staffing platform. Improving activation, engagement and retention for educators and schools.
Responsibilities
- Design, implement and optimise lifecycle marketing programs across email, SMS, in-app banners and other customer touchpoints
- Create customer journeys that improve activation, engagement and retention for educators and schools
- Build campaigns in the CRM marketing tool
- Create audience segments and write compelling copy
- Ensure campaigns meet a high quality bar before launch
- Connect lifecycle marketing work to company goals and measure customer and business outcomes
- Proactively drive projects forward by aligning stakeholders or finding alternative paths
- Design experiments and define success metrics before launch
- Analyse results and continuously improve programs
- Partner with Operations, Sales and Product to align campaigns with business needs
- Share clear, honest performance updates with senior leadership
- Own meaningful programs from idea through execution and optimisation
Requirements
- Around 3–5 years of experience in Lifecycle Marketing, CRM Marketing or Marketing Automation
- Hands-on experience with marketing automation platforms (Customer.io, Braze, HubSpot, Iterable or similar)
- Excel and / or Google Sheets
- AI tools (ChatGPT, Claude or similar)
- Naturally think about customer behaviour before campaigns
- Take ownership and proactively identify improvements
- Highly curious and enjoy asking "why?" before execution
- Communicate clearly and proactively with stakeholders
- Comfortable balancing data with good judgment
- Care deeply about quality and catch small details
- Collaborative, low ego and enjoy helping others succeed
- Experience with data visualization tools such as Tableau, Looker, or similar (nice to have)
- Familiarity with SQL, HTML, Liquid or another programming language (nice to have)
Benefits
- Ownership in the company (equity)
- 20+ days PTO & 11 statutory holidays
- Health insurance
- Modern coworking space
- A team that's genuinely fun to work with
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