Senior IT/Telecom Manager leading engineering teams and strategic technology initiatives for CBC/Radio - Canada, Canada’s public broadcaster. Managing infrastructure, projects, procurement and technical standards.
LP
Digital Consultant – Marketing
Posted via LinkedIn Recruiter (not a company profile)
Posted last month
About the role
- Manage end-to-end digital marketing campaigns for a leading bank. Collaborate with cross-functional teams to drive execution, optimization, and performance reporting.
Responsibilities
- Manage the end-to-end lifecycle of digital marketing campaigns from planning to reporting. Execute campaigns across digital channels including websites, email, and digital banking platforms. Collaborate with cross-functional teams to ensure successful campaign delivery. Monitor campaign performance and provide insights using analytics and optimization tools. Identify opportunities to improve campaign effectiveness, personalization, and delivery processes. Maintain campaign documentation, test results, and performance reports. Support agile marketing practices and contribute to continuous process improvements.
Requirements
- Must-Have Skills: 3+ years of end-to-end digital marketing campaign management. 3+ years of marketing operations experience. Experience working with cross-functional teams and multiple stakeholders. Hands-on experience with Adobe Analytics, Adobe Audience Manager, Adobe Target, or similar marketing platforms. Experience using Adobe Workfront for campaign planning and project management. Strong communication, stakeholder management, and presentation skills. Proven ability to manage multiple campaigns in a fast-paced environment. Nice-to-Have Skills: Banking or fintech industry experience. Experience with Jira. Knowledge of Agile marketing methodologies.
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