Digital Marketing Manager leading email, affiliate, paid, and cross - channel strategy for High Tide’s cannabis and e - commerce brands. Driving revenue growth, performance optimization, and team direction.
About the role
- Marketing VA executing social content, video editing, outreach, and launches for a global peak-performance coaching company. Managing client communications, marketing administration, and live Zoom support.
Responsibilities
- Manage the client's social media accounts and content calendar
- Create, schedule, and publish consistent social content
- Edit raw video into Reels and short-form content
- Create graphics and supporting marketing assets using Canva
- Repurpose existing content across appropriate channels
- Monitor and respond to routine comments and DMs using approved brand guidance
- Maintain consistent messaging, brand voice, tone, and positioning
- Conduct approved DM and lead-generation outreach
- Research and coordinate podcast outreach
- Assist with affiliate outreach and follow-up
- Support priority waitlists and promotional activity for digital product launches
- Prepare and organize launch-related social and email content
- Track outreach, responses, and follow-up requirements
- Coordinate with the Technical VA on CRM campaigns and automations
- Respond to client inquiries and routine communications in the client's voice
- Escalate sensitive, strategic, or non-routine inquiries to the client
- Assist with email management, newsletters, nurture sequences, and routine correspondence
- Participate in relevant team meetings and track action items
- Maintain recurring tasks, deadlines, and follow-ups through ClickUp
- Make basic website content updates as directed
- Support Meta/Instagram and other social advertising activities when applicable
- Track and report relevant marketing KPIs
- Create and update SOPs for recurring marketing and administrative workflows
- Use AI tools for research, content creation, graphics, and productivity
- Assist with general administrative tasks related to marketing operations
- Moderate live Zoom sessions on-camera when assigned
- Facilitate live sessions and maintain a positive participant experience
- Monitor participant questions, chat activity, and basic session logistics
- Coordinate with the Technical VA when technical assistance is required
Requirements
- Digital marketing and social media management experience required
- Content creation and short-form video editing experience required
- Canva and CapCut experience required
- Strong copywriting and written English required
- Strong AI fluency required
- Strong organizational and administrative skills required
- Comfortable with live Zoom moderation and on-camera communication
- Experience communicating with customers, clients, or communities on behalf of a business preferred
- Digital product launch experience strongly preferred
- Lead-generation or digital outreach experience preferred
- Email marketing and nurture-sequence experience preferred
- Podcast and affiliate outreach experience is a plus
- Meta/Instagram advertising experience is a plus
- Excellent written and spoken English
- Proficiency with Canva, CapCut, Instagram/Facebook, ClickUp, Zoom, Dropbox, social media scheduling tools, and AI content/productivity tools
- GoHighLevel familiarity preferred
- Availability Monday through Friday, 2:00 PM–4:00 PM EST
- Independent contractor status under a Master Services Agreement and Statement of Work
Benefits
- Competitive rates
- Weekly payments
- Free training and upskilling
- Constant support and guidance
- A vibrant community always ready to support you
- Hours expected to increase based on performance and workload
- Various open roles are available
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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