Growth & AI Marketing Manager building AI-driven marketing automation and ABM systems. Scaling data, outbound, and pipeline operations for ABC Fitness’s global fitness software business.
Responsibilities
Design and ship automated outbound and ABM workflows for enrichment, personalized sequencing, intent monitoring, and campaign orchestration
Build and maintain lead-scoring, ICP, and propensity models
Own and maintain clean, deduplicated, trustworthy CRM and marketing-automation data
Automate seller and campaign operations, including lead routing, transcript-to-CRM updates, meeting-note drafting, and follow-up sequencing
Define and refine SQL criteria and lead scoring with sales development leadership
Prototype, measure, and scale successful growth plays using Clay, AI agents, or similar tools
Adapt and localize automated workflows for EMEA and APAC
Build account-tiering, intent-signal, and reporting infrastructure for ABM programs
Integrate tier progression and engagement data into Salesforce and BI dashboards
Evaluate third-party data, enrichment, and automation tools and make build-versus-buy decisions
Report on meetings booked, hours saved, SQL/pipeline lift, and conversion-rate improvements
Report directly to Growth and partner with sales development, marketing, and international teams
Requirements
5+ years in growth marketing, sales development, or a related operating role
Hands-on exposure to CRM/marketing automation platforms such as Salesforce, HubSpot, or Marketo
Ability to build automations or workflows using Clay, Zapier, or similar tools
Working familiarity with AI tools, LLM APIs, prompt engineering, or agentic workflows
Experience with enterprise account-based marketing (ABM), tiered/segmented account lists, and personalized outreach at scale
Experience with intent-signal or sales-intelligence tools such as Sales Navigator, 6sense, or Warmly
Strong commercial judgment focused on SQL and pipeline targets
Ability to translate ambiguous growth problems into scoped, shippable builds in a fast-moving B2B SaaS environment
Excellent cross-functional communication
Experimental mindset involving hypothesis testing, measurement, and iteration
Nice to have: B2B SaaS or health-tech experience
Nice to have: International/multi-region GTM operations exposure, including EMEA and APAC
Nice to have: Experience establishing a GTM engineering or growth systems function
Benefits
Open PTO policy
Quarterly Days of Disconnect
Parental & Pawternity Leave
Quarterly Best Life fitness reimbursement
Medical/Dental/Vision coverage
Employee Assistance Program (EAP)
Calm App subscription for employee and up to 4 dependents over age 16
Bonuses, commissions, equity, or other incentive programs, where applicable
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