Growth & AI Marketing Manager

Posted 5 hours ago

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About the role

  • Growth & AI Marketing Manager building AI-driven marketing automation and ABM systems. Scaling data, outbound, and pipeline operations for ABC Fitness’s global fitness software business.

Responsibilities

  • Design and ship automated outbound and ABM workflows for enrichment, personalized sequencing, intent monitoring, and campaign orchestration
  • Build and maintain lead-scoring, ICP, and propensity models
  • Own and maintain clean, deduplicated, trustworthy CRM and marketing-automation data
  • Automate seller and campaign operations, including lead routing, transcript-to-CRM updates, meeting-note drafting, and follow-up sequencing
  • Define and refine SQL criteria and lead scoring with sales development leadership
  • Prototype, measure, and scale successful growth plays using Clay, AI agents, or similar tools
  • Adapt and localize automated workflows for EMEA and APAC
  • Build account-tiering, intent-signal, and reporting infrastructure for ABM programs
  • Integrate tier progression and engagement data into Salesforce and BI dashboards
  • Evaluate third-party data, enrichment, and automation tools and make build-versus-buy decisions
  • Report on meetings booked, hours saved, SQL/pipeline lift, and conversion-rate improvements
  • Report directly to Growth and partner with sales development, marketing, and international teams

Requirements

  • 5+ years in growth marketing, sales development, or a related operating role
  • Hands-on exposure to CRM/marketing automation platforms such as Salesforce, HubSpot, or Marketo
  • Ability to build automations or workflows using Clay, Zapier, or similar tools
  • Working familiarity with AI tools, LLM APIs, prompt engineering, or agentic workflows
  • Experience with enterprise account-based marketing (ABM), tiered/segmented account lists, and personalized outreach at scale
  • Experience with intent-signal or sales-intelligence tools such as Sales Navigator, 6sense, or Warmly
  • Strong commercial judgment focused on SQL and pipeline targets
  • Ability to translate ambiguous growth problems into scoped, shippable builds in a fast-moving B2B SaaS environment
  • Excellent cross-functional communication
  • Experimental mindset involving hypothesis testing, measurement, and iteration
  • Nice to have: B2B SaaS or health-tech experience
  • Nice to have: International/multi-region GTM operations exposure, including EMEA and APAC
  • Nice to have: Experience establishing a GTM engineering or growth systems function

Benefits

  • Open PTO policy
  • Quarterly Days of Disconnect
  • Parental & Pawternity Leave
  • Quarterly Best Life fitness reimbursement
  • Medical/Dental/Vision coverage
  • Employee Assistance Program (EAP)
  • Calm App subscription for employee and up to 4 dependents over age 16
  • Bonuses, commissions, equity, or other incentive programs, where applicable
  • Professional development opportunities
  • Mentorship and continuous learning opportunities

Job type

Full Time

Experience level

Mid levelSenior

Salary

CA$90,500 - CA$107,000 per year

Degree requirement

No Education Requirement

Tech skills

SQL

Location requirements

RemoteCanada

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