Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social - good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
About the role
- Product marketing manager owning Acumatica’s QuickBooks migration positioning and campaigns. Translating cloud ERP value for growing businesses across construction, manufacturing, distribution, and professional services.
Responsibilities
- Own positioning and messaging for the QuickBooks Graduates program
- Develop content strategy helping growing small businesses graduate from QuickBooks to cloud ERP
- Create differentiated narratives explaining Acumatica's value and differentiation from QuickBooks and other SMB accounting and ERP tools
- Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, and professional services
- Create thought leadership assets grounded in customer profiles, industry insights, and market insights
- Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns
- Partner with customer advocacy to elevate customer stories and videos from businesses that switched from QuickBooks
- Collaborate with product, sales, and industry/vertical teams on roadmaps, priorities, and capabilities relevant to QuickBooks migration
- Use performance data and analytics to guide strategy, evolve content, and evaluate campaign effectiveness
- Create video scripts, perform light video edits, and develop product overview, comparison, and point-and-click demo experiences
- Maintain website messaging, comparison guides, datasheets, infographics, brochures, and related program assets
- Support release planning and alignment on positioning as offerings evolve
- Support trade shows, industry events, partner and customer events, presentations, webinars, and thought leadership sessions
- Translate product functionality and benefits into value for small business buyers across program and industry-specific messaging
Requirements
- A minimum of three to five years of product marketing experience
- Deep knowledge of small business accounting software (QuickBooks or comparable), ERP business management systems, accounting processes, business technology, and B2B marketing strategies
- Experience marketing to or supporting construction, manufacturing, distribution, or professional services is a plus
- Educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field
- Exceptionally strong writing ability
- Ability to explain complex features using clear, direct language and translate technical ERP capability into plain-spoken benefits for small business owners
- Analytical mind and creative approach to messaging
- Excellent organization, multitasking ability, and strong communication
- Experience working with marketing technologies is preferred, including WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia
- Direct experience with QuickBooks (Online or Desktop) is a strong plus
- Team player who commits to collaboration and shared success
- Genuine passion for supporting others, practical and optimistic outlook, and willingness to go the extra mile
Benefits
- Work remotely
- Work/life balance
- Exceptional professional and financial growth potential
- Annual bonus and stock eligibility for certain roles, based on individual performance
- Sales incentives eligibility for certain roles, based on revenue or utilization and plan terms
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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