Senior Product Marketing Manager leading go - to - market strategy for Benevity’s social - impact technology platform. Coaching product marketers and aligning Product, Sales, and Marketing.
About the role
- Product marketing manager positioning Acumatica’s cloud ERP for small businesses outgrowing QuickBooks. Developing industry-specific messaging, campaigns, demos, and customer-centered content.
Responsibilities
- Own positioning and messaging for the QuickBooks Graduates program
- Develop content strategy helping small businesses transition from QuickBooks to cloud ERP
- Tailor messaging to construction, manufacturing, distribution, professional services, and related micro-verticals
- Create thought leadership assets grounded in customer profiles, industry insights, and market insights
- Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns
- Review and elevate customer stories and videos with the customer advocacy team
- Collaborate with product, sales, marketing, partner, and industry teams on roadmaps, priorities, and capabilities
- Use performance data and analytics to guide strategy and evaluate campaign effectiveness
- Create video scripts, perform light video edits, and develop product overview and QuickBooks-comparison videos
- Build intuitive point-and-click demos for key workflows and scenarios
- Maintain website messaging, comparison guides, datasheets, infographics, brochures, and other program assets
- Support release planning and alignment on product positioning
- Support trade shows, industry events, partner events, customer events, presentations, webinars, and thought leadership sessions
- Translate product functionality and benefits into value for small business buyers
Requirements
- Minimum of three to five years of product marketing experience
- Deep knowledge of small business accounting software, including QuickBooks or comparable solutions
- Knowledge of ERP business management systems, accounting processes, business technology, and B2B marketing strategies
- Experience marketing to or supporting construction, manufacturing, distribution, or professional services is a plus
- Educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field
- Exceptionally strong writing ability
- Ability to explain complex features using clear, direct language
- Ability to translate technical ERP capabilities into plain-spoken benefits for small business owners
- Analytical mindset and creative approach to messaging
- Excellent organization and multitasking ability
- Strong communication skills
- Marketing technology experience preferred, including WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia
- Direct experience with QuickBooks Online or Desktop is a strong plus
- Team-oriented, collaborative, positive, practical, optimistic, and willing to go the extra mile
Benefits
- Work remotely
- Work/life balance
- Exceptional professional and financial growth potential
- Annual bonus for eligible roles, based on individual performance
- Stock for eligible roles
- Sales incentives for certain roles, based on revenue or utilization
- Equal opportunity employment and reasonable accommodation support
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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