UX Lead, Public Website and CMS Migration

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About the role

  • UX Lead transforming credit-union public websites from Forge/OpenText CMS at Aequilibrium. Defining information architecture, content strategy, member journeys and reusable components.

Responsibilities

  • Lead discovery and experience strategy for complex public website redesigns and CMS migrations
  • Assess the current Forge/OpenText website, including content, information architecture, navigation, templates, functionality and member journeys
  • Identify what should be retained, improved, consolidated, redesigned or retired
  • Define the target public website experience and establish experience principles
  • Facilitate discovery sessions and decision-making workshops with executives, marketing, digital, technology and business stakeholders
  • Lead information architecture, navigation, taxonomy and content hierarchy development
  • Partner on content audits, content prioritization and migration decisions
  • Simplify complex financial information and design paths to products, services, rates, calculators, educational content, branch and ATM information, support and account opening
  • Help establish scalable content models and page structures for CMS authors
  • Incorporate SEO and findability into navigation, content structure and page design
  • Map priority journeys from the public website into account opening, digital banking and third-party platforms
  • Identify gaps, friction and inconsistencies across connected experiences
  • Develop personas, journey maps or service blueprints as needed
  • Translate business objectives into measurable website outcomes
  • Use research, analytics and usability testing to validate recommendations
  • Create sitemaps, user flows, wireframes, prototypes and detailed interaction specifications
  • Define or evolve the website design system and reusable CMS component library
  • Partner with the CMS Technical Lead and Front-End Lead during implementation
  • Review implemented pages and components, identify gaps and support remediation before launch
  • Incorporate WCAG accessibility requirements from the beginning
  • Present research findings, recommendations and design decisions to senior credit union stakeholders
  • Facilitate discussions balancing marketing, technology, compliance and business priorities
  • Help position the public website as a critical part of the broader Forge transformation

Requirements

  • Eight or more years of experience in website UX, digital experience, information architecture or related fields
  • Demonstrated experience leading complex, content-rich public website redesigns or CMS migrations
  • A portfolio showing public website work, including information architecture, navigation, content strategy, wireframes and responsive page design
  • Experience conducting website and content audits and making evidence-based recommendations about what to retain, redesign, consolidate or retire
  • Strong understanding of CMS-driven design, content models, templates, reusable components and authoring needs
  • Experience creating or evolving website design systems and component libraries
  • Strong knowledge of responsive design and WCAG accessibility requirements
  • Working knowledge of SEO, website analytics, conversion optimization and usability testing
  • Strong workshop facilitation, presentation and stakeholder-management skills
  • Ability to work at both the strategic and detailed design levels
  • Ability to work directly with executives, marketing leaders, digital teams, business stakeholders and technical delivery teams
  • Must be based in Canada and legally eligible to work in Canada
  • Experience with credit unions, banks, insurance companies or other regulated organizations (preferred)
  • Experience designing financial-services websites and journeys involving products, rates, calculators, applications, account opening or authenticated banking (preferred)
  • Experience migrating websites from OpenText or another enterprise CMS (preferred)
  • Familiarity with content governance, migration planning and authoring workflows (preferred)
  • Experience defining analytics frameworks and measurable website-experience outcomes (preferred)

Job type

Contract

Experience level

Senior

Salary

CA$70 - CA$100 per hour

Degree requirement

No Education Requirement

Location requirements

RemoteCanada

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