UX Lead transforming credit-union public websites from Forge/OpenText CMS at Aequilibrium. Defining information architecture, content strategy, member journeys and reusable components.
Responsibilities
Lead discovery and experience strategy for complex public website redesigns and CMS migrations
Assess the current Forge/OpenText website, including content, information architecture, navigation, templates, functionality and member journeys
Identify what should be retained, improved, consolidated, redesigned or retired
Define the target public website experience and establish experience principles
Facilitate discovery sessions and decision-making workshops with executives, marketing, digital, technology and business stakeholders
Lead information architecture, navigation, taxonomy and content hierarchy development
Partner on content audits, content prioritization and migration decisions
Simplify complex financial information and design paths to products, services, rates, calculators, educational content, branch and ATM information, support and account opening
Help establish scalable content models and page structures for CMS authors
Incorporate SEO and findability into navigation, content structure and page design
Map priority journeys from the public website into account opening, digital banking and third-party platforms
Identify gaps, friction and inconsistencies across connected experiences
Develop personas, journey maps or service blueprints as needed
Translate business objectives into measurable website outcomes
Use research, analytics and usability testing to validate recommendations
Create sitemaps, user flows, wireframes, prototypes and detailed interaction specifications
Define or evolve the website design system and reusable CMS component library
Partner with the CMS Technical Lead and Front-End Lead during implementation
Review implemented pages and components, identify gaps and support remediation before launch
Incorporate WCAG accessibility requirements from the beginning
Present research findings, recommendations and design decisions to senior credit union stakeholders
Facilitate discussions balancing marketing, technology, compliance and business priorities
Help position the public website as a critical part of the broader Forge transformation
Requirements
Eight or more years of experience in website UX, digital experience, information architecture or related fields
Demonstrated experience leading complex, content-rich public website redesigns or CMS migrations
A portfolio showing public website work, including information architecture, navigation, content strategy, wireframes and responsive page design
Experience conducting website and content audits and making evidence-based recommendations about what to retain, redesign, consolidate or retire
Strong understanding of CMS-driven design, content models, templates, reusable components and authoring needs
Experience creating or evolving website design systems and component libraries
Strong knowledge of responsive design and WCAG accessibility requirements
Working knowledge of SEO, website analytics, conversion optimization and usability testing
Strong workshop facilitation, presentation and stakeholder-management skills
Ability to work at both the strategic and detailed design levels
Ability to work directly with executives, marketing leaders, digital teams, business stakeholders and technical delivery teams
Must be based in Canada and legally eligible to work in Canada
Experience with credit unions, banks, insurance companies or other regulated organizations (preferred)
Experience designing financial-services websites and journeys involving products, rates, calculators, applications, account opening or authenticated banking (preferred)
Experience migrating websites from OpenText or another enterprise CMS (preferred)
Familiarity with content governance, migration planning and authoring workflows (preferred)
Experience defining analytics frameworks and measurable website-experience outcomes (preferred)
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