Director growing ABC Fitness partnerships, marketplace monetization, and revenue diversification. Building scalable growth programs for a global fitness software provider.
About the role
- Growth Marketing Manager scaling paid acquisition and webinar demand for Alternative Payments’ fintech platform. Connecting campaigns to completed demos and sales pipeline across US and Canadian SMB markets.
Responsibilities
- Own day-to-day paid acquisition across Google, LinkedIn and Meta
- Partner with Demand Generation on strategy, budget allocation and performance priorities
- Lead campaign setup, targeting, creative testing, optimization and reporting
- Evaluate Reddit and emerging advertising platforms, including ChatGPT where appropriate
- Define experiment success criteria and recommend channels to scale
- Own the full webinar program, including topics, calendar, speakers, hosting, moderation, event operations, promotion and follow-up
- Grow webinar cadence from one per month toward two to three per month in 2027
- Connect webinars to paid and email demand generation and improve the journey from registration to completed demo
- Build AI workflows for audience research, campaign planning, experiment design, operations, analysis and reporting
- Collaborate with Sales to review demo quality, understand objections, coordinate follow-up and improve campaigns and webinars
- Work in two-week agile sprints, prioritizing an experiment backlog and adapting based on results
- Partner with Demand Generation and content on campaign and landing-page improvements
- Report to the Manager, Demand Generation; work as an individual contributor with no direct reports
Requirements
- Eligible to work in Canada
- Toronto-based and able to work the hybrid schedule in office Monday–Wednesday
- 5+ years of relevant growth, performance or demand-generation marketing experience, including B2B SaaS
- Demonstrated success scaling paid acquisition or webinars and improving commercial outcomes
- Hands-on paid-media execution skills across targeting, creative, bidding, budget and optimization
- Strong analytical judgment, including ability to connect spend or webinar registration to completed demos and pipeline
- Practical fluency with AI agents and automation
- Ability to identify opportunities, run experiments, learn from unsuccessful attempts and determine next steps
- Ability to coordinate across content, email, social and Sales
- Confidence hosting and moderating live webinars, preparing speakers and facilitating audience conversations
- Strong ownership and follow-through
- Nice-to-have: experience marketing to MSPs, IT service providers, accounting firms, fintech or payments
- Nice-to-have: experience with HubSpot, Instantly, n8n, Zoom or equivalent tools
Benefits
- Equity opportunities
- Unlimited PTO
- Flexibility when you need it the most
- Yearly learning & development stipend
- Inclusive and accessible hiring process
- Reasonable accommodation during the hiring process
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