MarTech Solutions Architect integrating customer data platforms and marketing automation tools for Apply Digital’s consumer and entertainment brand clients. Leading implementations, migrations, analytics, and personalized lifecycle programs.
Responsibilities
Guide CDP and/or Marketing Automation implementations from beginning to end
Lead documentation and planning, including writing implementation requirements
Identify business challenges and recommend tools, solutions, and MarTech stack designs
Provide specifications and requirements to the internal technical team
Work with technical project managers and engineers to ensure successful outcomes
Lead implementation projects and communicate project deliverables to clients
Act as a subject matter expert in sales presentations and client standups
Provide marketing analytics and reporting support
Understand and support omnichannel transactional and marketing messaging
Map user states, events, and user journeys
Lead multi-tool MarTech implementations, marketing program creation, migrations, and lifecycle-program optimization
Improve data accuracy, schemas, personalization, attribution, and platform integrations
Requirements
Experience determining cross-platform technical requirements across the MarTech stack
Experience designing and implementing solutions in Segment, RudderStack, mParticle, Tealium, or similar CDPs
Experience configuring automated campaigns and journeys in Braze, Iterable, Klaviyo, Customer.io, or similar platforms
Experience with analytics, enrichment, and attribution tools
Understanding of multi/omnichannel transactional and marketing messaging
Understanding of marketing attribution and ability to audit platform integrations and attribution data
Proficiency with JSON or SQL/data-modeling best practices
Experience with reverse ETL tools such as Hightouch or Census
Proficiency with scripting languages and lambda functions
Ability to present technical topics clearly to non-technical audiences
Superior written, organizational, email etiquette, and communication skills
Excellent attention to detail and ability to translate information into tasks
Self-starter and motivated
Platform experience with Shopify or Magento
Ability to work hours aligned to ET or PT if based in Canada, or overlapping ET or PT if based in Spain
Benefits
Modern tools, systems and approaches
Agentic Delivery and opportunities to broaden skills on engagements with international brands
Inclusive and safe work environment
Generous training budgets and mentorship focused on Agentic AI and future-of-work skills
Generous vacation policy
Customizable extended health and dental plan
Flexible work arrangements, including remote, in-office, or a blend of both
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