MarTech Solutions Architect integrating customer data platforms and marketing automation for Apply Digital’s personalization agency. Leading implementations, migrations, data activation, and lifecycle optimization for global brands.
Responsibilities
Guide end-to-end implementations for CDPs such as Hightouch or Segment and marketing automation systems such as Braze or Iterable, including documentation, planning, and code requirements
Identify technology solutions to business challenges, recommend additional tools, and design MarTech stacks
Provide specifications and requirements to internal technical teams and collaborate with project managers and engineers
Lead implementation projects and communicate project deliverables to clients
Act as a subject matter expert in client sales presentations and standup meetings
Support marketing analytics and reporting
Understand omnichannel transactional and marketing messaging, user states, events, and journey mapping
Lead multi-tool MarTech implementations
Translate technical requirements into code and define data flows from sources to destinations
Support marketing automation migrations and lifecycle program optimization
Improve data accuracy, schemas, personalization, and operational efficiency
Requirements
Experience determining cross-platform technical requirements across the MarTech stack
Experience designing and implementing solutions in Segment, RudderStack, mParticle, Tealium, or similar CDPs
Experience configuring automated campaigns and journeys in Braze, Iterable, Klaviyo, Customer.io, or similar platforms
Experience with analytics, enrichment, and attribution tools
Understanding of omnichannel transactional and marketing messaging
Understanding of marketing attribution and ability to audit platform integrations and attribution data
Proficiency with JSON or SQL/data modeling best practices
Experience with reverse ETL tools such as Hightouch or Census
Proficiency with scripting languages and lambda functions
Ability to present technical topics to non-technical audiences
Superior written, organizational, email etiquette, and communication skills
Excellent attention to detail and ability to translate information into tasks
Self-starter and motivated
Platform experience with Shopify or Magento
Ability to work hours aligned with or overlapping Eastern or Pacific Time
Benefits
Agentic Delivery: work in a modern way and broaden skills on engagements with international brands
Inclusive and safe environment
Generous training budgets and mentorship focused on Agentic AI expertise and critical human skills
Generous vacation policy
Customizable extended health and dental plan
Flexible work arrangements, including remote, in-office, or blended work
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