Senior Programmatic Trader maximizing campaign performance and protecting profitability across various programmatic channels. Leading campaign execution excellence and partnering with multiple teams at Locala.
Responsibilities
Drive trading excellence, maximize campaign performance, and protect profitability across all programmatic channels (Display, CTV, DOOH, Audio/OLV).
Define best practices for campaign setup, budget allocation, and optimization frameworks across all channels.
Enforce consistent naming conventions and structures to eliminate setup errors and accelerate launch timelines.
Cultivate an optimization culture through continuous A/B testing (formats, audiences, targeting logic).
Partner with Pre-Sales on deal structuring and media mix optimization to protect margin.
Continuously monitor cost vs. sell price by campaign/channel; flag low-margin or underperforming risks early.
Assist teams in adjusting inventory and buying strategies to improve cost efficiency.
Structure, implement, and oversee PMP, PG, and Open Exchange strategies.
Directly collaborate with DSP/SSP partners to resolve no-bid issues, underpacing, and access conflicts.
Monitor deal-level performance and win rates to mitigate campaign risk.
Build and maintain trading performance dashboards (DV360, etc.) to deliver actionable weekly/monthly trends.
Partner with SSPs/publishers to unlock premium inventory, secure better rates, and guide internal selection.
Act as the internal programmatic expert supporting Pre-Sales (feasibility), Customer Success (insights), and Operations (processes).
Requirements
6-10 years in programmatic advertising with 2+ years in a senior or architect-style role managing large, Tier 1 accounts
Strong experience with DSPs such as DV360, The Trade Desk, Amazon DSP, or Xandr
Solid understanding of campaign trafficking, ad operations, optimization, and troubleshooting
Strong knowledge of publisher landscape is a plus
Solid understanding of third party measuring tools (IAS, Doubleverify) is a plus
Benefits
Medical, Dental & Vision Insurance - 100% paid for the employee-only, 80% for dependents
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