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About the role

  • Technical SEO Lead improving higher education websites through technical audits, AI search optimization, and Claude-based automation. Building scalable SEO systems for a performance marketing agency.

Responsibilities

  • Lead technical SEO across higher education client accounts
  • Run technical audits covering crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and broken links
  • Prioritize issues by impact and effort and defend those decisions
  • Write developer-ready specifications and follow through until fixes are released and verified
  • Handle light WordPress implementation, including titles, meta descriptions, plugin-level redirects, and schema
  • Monitor Google Search Console and GA4 for traffic drops, errors, and indexing problems
  • Own technical readiness for AI search (AEO/GEO), including crawler access, structured data, entity optimization, and content structure
  • Design and build Claude-based tools, agents, and workflows for audits, prioritization, reporting, and QA
  • Build content production systems that turn briefs, client rules, and optimization targets into near-publish-ready drafts
  • Translate team standards into reusable systems
  • Connect Search Console, GA4, crawl exports, and Ahrefs/Semrush into workflows
  • Document systems, train the team, and measure their impact
  • Serve as the team's technical SEO resource
  • Join client calls for deep technical topics
  • Evaluate emerging search technologies and recommend tools, processes, and workflows

Requirements

  • 5+ years in SEO, with at least 3 focused on technical SEO, ideally at an agency or across multiple sites at once
  • Track record of uncovering high-impact site issues, prioritizing them, and getting them fixed
  • Deep hands-on experience with Google Search Console, GA4, Screaming Frog, and Ahrefs or Semrush
  • Strong working knowledge of WordPress, including themes, plugins, redirects, and schema
  • Advanced, hands-on experience with Claude, including building agents and AI-assisted workflows
  • Clear written communication
  • Ability to own outcomes across many accounts without waiting to be told what's next
  • Experience with the Claude API or other APIs, or basic scripting in Python or JavaScript
  • Experience with AI search visibility (AEO/GEO)
  • Experience with log file analysis, JavaScript SEO, or large-scale site migrations
  • Familiarity with Grammarly, Asana, or similar tools
  • Experience in higher education or enrollment marketing

Benefits

  • Fully remote work
  • Hands-on work in SEO, AEO, and GEO as AI search changes how students find schools
  • Direct influence on how the agency's SEO service runs, through the systems you build and document

Job title

Job type

Full Time

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

JavaScriptPythonWordPress

Location requirements

RemoteCanada

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