Technical SEO Lead improving higher education websites through technical audits, AI search optimization, and Claude-based automation. Building scalable SEO systems for a performance marketing agency.
Responsibilities
Lead technical SEO across higher education client accounts
Run technical audits covering crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and broken links
Prioritize issues by impact and effort and defend those decisions
Write developer-ready specifications and follow through until fixes are released and verified
Handle light WordPress implementation, including titles, meta descriptions, plugin-level redirects, and schema
Monitor Google Search Console and GA4 for traffic drops, errors, and indexing problems
Own technical readiness for AI search (AEO/GEO), including crawler access, structured data, entity optimization, and content structure
Design and build Claude-based tools, agents, and workflows for audits, prioritization, reporting, and QA
Build content production systems that turn briefs, client rules, and optimization targets into near-publish-ready drafts
Translate team standards into reusable systems
Connect Search Console, GA4, crawl exports, and Ahrefs/Semrush into workflows
Document systems, train the team, and measure their impact
Serve as the team's technical SEO resource
Join client calls for deep technical topics
Evaluate emerging search technologies and recommend tools, processes, and workflows
Requirements
5+ years in SEO, with at least 3 focused on technical SEO, ideally at an agency or across multiple sites at once
Track record of uncovering high-impact site issues, prioritizing them, and getting them fixed
Deep hands-on experience with Google Search Console, GA4, Screaming Frog, and Ahrefs or Semrush
Strong working knowledge of WordPress, including themes, plugins, redirects, and schema
Advanced, hands-on experience with Claude, including building agents and AI-assisted workflows
Clear written communication
Ability to own outcomes across many accounts without waiting to be told what's next
Experience with the Claude API or other APIs, or basic scripting in Python or JavaScript
Experience with AI search visibility (AEO/GEO)
Experience with log file analysis, JavaScript SEO, or large-scale site migrations
Familiarity with Grammarly, Asana, or similar tools
Experience in higher education or enrollment marketing
Benefits
Fully remote work
Hands-on work in SEO, AEO, and GEO as AI search changes how students find schools
Direct influence on how the agency's SEO service runs, through the systems you build and document
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