Product marketing manager driving release collateral, enablement, and adoption for Loopio's proposal software. Building AI - powered automation and supporting product positioning, launches, and customer research.
About the role
- Senior Product Marketing Manager leading go-to-market strategy for Benevity’s social-impact technology platform. Coaching product marketers and aligning Product, Sales, and Marketing.
Responsibilities
- Mentor and develop a high-performing team of Product Marketers
- Create tailored development plans aligned with career goals and company objectives
- Conduct regular 1:1s and performance reviews
- Define and prioritize the team roadmap across product launches, sales enablement, and demand generation
- Standardize PMM workflows for launch tiering, messaging frameworks, and competitive intelligence
- Remove internal stakeholder hurdles and advocate for the PMM function at leadership level
- Communicate team impact, resource needs, and strategic wins to the executive team
- Liaise between Product, Sales, and Marketing to align output with growth strategy
- Own end-to-end messaging and go-to-market strategy for the Benevity Enterprise Impact Platform
- Guide team execution across product marketing areas
- Direct research into market trends and persona development
- Apply insights to sales playbooks and go-to-market planning
- Partner with Product, Sales, and Customer Success leadership on positioning
- Provide Voice of Customer insights to product management
- Collaborate with website, content, and demand generation teams to extend product messaging throughout the buyer and client journey
Requirements
- 8+ years of product marketing experience
- At least 4+ years of direct people management or team leadership experience
- Ideally experience in B2B SaaS
- Player-coach mindset, combining strategic planning with hands-on execution
- Proven ability to lead through complexity and develop go-to-market strategies
- Experience building and scaling high-performing teams in a fast-paced environment
- Strong interpersonal and communication skills
- Ability to influence at the executive level and mentor junior team members
- Analytical, data-driven and emotionally intelligent approach to marketing
- Outstanding presentation and business writing skills
- Previous experience with CSR, social impact, or nonprofits is a bonus
Benefits
- Innovative work
- Growth opportunities
- Caring co-workers
- Purpose-driven work
- Flexible hybrid work approach
- Flexible decisions about in-person work for onboarding, project work, collaboration, and team connection
- Employee resource groups
- DEIB-focused workplace
- Accessible hiring process and accommodations for candidates with disabilities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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