Digital Marketing Manager leading email, affiliate, paid, and cross - channel strategy for High Tide’s cannabis and e - commerce brands. Driving revenue growth, performance optimization, and team direction.
About the role
- Digital Marketing Specialist optimizing paid media campaigns across social, display, video, CTV, and programmatic channels. Driving measurable customer engagement and campaign performance for Best Buy Canada.
Responsibilities
- Plan, execute, and optimize digital marketing campaigns across paid social, display, video, connected TV, and programmatic channels
- Monitor campaign performance and make data-driven recommendations to improve results
- Partner with Brand, Content, Best Buy Ads, and business teams to deliver impactful marketing initiatives
- Analyze campaign insights and prepare reporting to measure success and identify opportunities
- Manage multiple projects simultaneously in a fast-paced, collaborative environment
- Stay current on digital marketing trends, tools, and best practices to drive continuous improvement
Requirements
- 2+ years of digital marketing or agency experience with hands-on expertise in paid media, media buying, and campaign management
- Experience managing campaigns across platforms such as DV360, Meta, TikTok, Google Ads, Connected TV, and other programmatic channels
- Strong analytical skills with the ability to interpret performance data, identify opportunities, and drive results through data-driven decisions
- Excellent organizational, communication, and stakeholder management skills, with the ability to manage multiple priorities in a fast-paced environment
- A proactive, results-oriented marketer with a passion for innovation, emerging digital trends, and creating impactful customer experiences
Benefits
- Remote-first work environment
- Employee discounts on awesome tech from day one
- Health benefits and wellness program
- Training programs to build new and transferable skills
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