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BI
Player Lifecycle Director – Player Lifecycle Director
Posted 3 weeks ago
About the role
- Player Lifecycle Director leading CRM and lifecycle marketing for Behaviour Interactive’s Dead by Daylight and other games. Driving personalized campaigns, retention, reactivation, and player engagement.
Responsibilities
- Own and drive the end-to-end player lifecycle strategy across Behaviour’s portfolio, including DBD, 7DTD, Blight, and future titles
- Lead CRM and lifecycle marketing as the internal subject matter expert
- Design and execute personalized, data-driven campaigns across email, push, SMS, in-game, and emerging channels
- Partner with game teams to support launches, events, retention, and reactivation initiatives
- Leverage first-party data to scale one-to-one engagement and enrich player profiles with behavioral insights
- Optimize player journeys and the CRM technology stack, including tooling, automation, and data infrastructure
- Lead and develop the CRM team, fostering a culture of testing, learning, and continuous improvement
- Shape lifecycle strategy and deliver campaigns end-to-end through planning, testing, execution, measurement, and continuous optimization
- Help grow lifecycle marketing as a discipline across Behaviour
Requirements
- 7 to 10 years of experience leading CRM or lifecycle marketing, ideally within live service games, tech, or adjacent digital entertainment industries
- Solid grasp of player data, segmentation, lifecycle modeling, and attribution
- Comfort partnering with technical teams and influencing platform and tooling decisions
- Strong analytical mindset with the ability to translate data into clear actions
- Excellent communication and collaboration skills, with the ability to work across disciplines and studios
- Experience in the gaming industry is strongly preferred
- Live service experience is a plus
- Proficiency in evaluating and implementing new CRM and engagement tools
Benefits
- Permanent full-time employment
- Hybrid work arrangement
- Opportunity to work on Behaviour Interactive’s first-party game portfolio, including Dead by Daylight and 7 Days to Die
- Diversity, equity, and inclusion-focused work environment
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No Education Requirement
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